In email marketing the basic measures of success are the open rate and the click rate. The relationship between the two is often misunderstood and how to improve these important measures isn’t known. Learn About Mailchimp Open and Click Rates In the video below you’ll get to know more about the Mailchimp open and click […]
Email Marketing
The Three Best Tips for Better Email Marketing
I work as a Mailchimp trainer and consultant (I’m a Mailchimp partner). Much of my work is helping organisations get better results from email marketing. Here are a few tips that will help improve the results you get from your email marketing campaigns. Keep Your Email Campaign Simple Most people glance at an email message […]
No. You Don’t Need to Delete Unsubscribed Mailchimp Contacts.
There is no need to delete unsubscribed contacts from your Mailchimp Audience. The safest and best thing to do is leave all unsubscribed contacts in your Audience. This video explains the reasons for leaving an unsubscribed contact in your Mailchimp Audience and what happens if you import a subscriber that has already unsubscribed.
What are Mailchimp Cleaned Contacts
In this video you’ll learn what the email marketing statuses of “Subscribed”, “Unsubscribed” and “Cleaned” are in Mailchimp. Instructions include describing who you are able to send email marketing campaigns to in Mailchimp.
Email images not displaying
Are your images in your email campaigns failing to display for some people? There are two likely causes for images not displaying by default.
How to send an attachment in Mailchimp
You need to send a PDF file, a form or other type of file as an attachment with your Mailchimp email campaign. How do you send an attachment?
Don’t save text to images!
When sending an email campaign add text to a text block in Mailchimp. Saving text as an image will reduce your open and click rates.