The third Mailchimp Meetup in Brisbane was held last night, 12 March 2019. Thanks to all those that attended. Setup and ready to goWelcome to the Brisbane Mailchimp MeetupAttendees of the meetup had lots of questionsDemonstrating setting up a Mailchimp automation What we covered In last … [Read more...] about Mailchimp Meetup Brisbane
Why you must avoid text on images in email marketing
A client that is learning Mailchimp using my online class asked a question about why I recommend a maximum of 20% text on any image when sending an email marketing campaign. Below is the email exchange. Why Maximum 20% Text on an Image? Here is the question I received from my Mailchimp class … [Read more...] about Why you must avoid text on images in email marketing
Presenting Mailchimp at the Mitre10 Expo
It was a pleasure delivering a presentation to attendees of the Independent Hardware Group of Mitre10 at their expo at the Adelaide Convention Centre. Attendees were hardware retail store owners and my presentation was about how Mailchimp can help their marketing and, in particular, increase … [Read more...] about Presenting Mailchimp at the Mitre10 Expo
Five Tips for Better Email Marketing
Email marketing can realise a very favourable ROI. Below are five tips that are sure to increase the effectiveness of your email campaigns and, subsequently, the ROI. Get Your Message in Front of Subscribers Surely if we send an email campaign, our subscribers will receive our message? … [Read more...] about Five Tips for Better Email Marketing
Three Big Mailchimp Tips for NFPs
Every message counts! What I mean by that is that you want to get your message in front of as many interested people as possible. Once you have your message in front of people you want a positive outcome from your communication (e.g. a donation, brand awareness etc.). The charity, NGO and NfP … [Read more...] about Three Big Mailchimp Tips for NFPs
Simple Steps to Authenticate your Mailchimp Domain
There are three reasons that you should authenticate your Mailchimp domain: Your email campaign will show you as the sending domain and not Mailchimp and More of your emails will get through spam filters (and it will be more difficult for spammers to spoof your domain). Authenticating your … [Read more...] about Simple Steps to Authenticate your Mailchimp Domain
How to Add the First Name to your Mailchimp Campaign
It is proven that by greeting our subscribers by their name increases interaction rates (and subsequently sales or donations). Fortunately it is simple in Mailchimp to automatically add the first name of each subscriber to our email campaigns. Instructions to Add a Subscribers First Name in … [Read more...] about How to Add the First Name to your Mailchimp Campaign
Why Your Domain May Be the Reason for Messages Going to Spam
In my Mailchimp classes (both online and classroom training) I always go through why spam filters may identify email campaigns as spam. There are the usual things that many people are aware of in avoiding being identified as a spammer such as not enough text in a campaign and not using a high … [Read more...] about Why Your Domain May Be the Reason for Messages Going to Spam
Engage Visitors with an Interactive Marketing Reveal
Interaction by your customer with your content leads to more conversions. A 'scratch to reveal your discount' (also called reveal marketing) works really well. Zembula and various other services provide this functionality however I wanted to see for myself how to create this reveal. Reveal … [Read more...] about Engage Visitors with an Interactive Marketing Reveal