This video tutorial teaches you how to add and delete fields in your Mailchimp audience. Most Mailchimp plans allow for up to 30 fields (columns) of data. Email address is one of the standard fields in a Mailchimp audience as is first name. But what if you want to add more fields for your data […]
Marketing
Learn the difference between Mailchimp Tags, Groups and Segments
Do you use Mailchimp? Do you know when to use a Group rather than Tag or what the difference is between Tags, Segments and Groups? In this tutorial Gary Eckstein, a Mailchimp Pro Partner, illustrates the difference between the three and when you should use each for your marketing. Besides describing the differences, Gary also […]
Want to learn Mailchimp? Join this new class
If you want to learn all about Mailchimp Audiences then this is the best place to start. I’ve just released a fresh Mailchimp Audience class that can be taken at your own pace. This self-paced course comprises 11 lessons: Creating a Mailchimp Audience and Audience settings. Combining Audiences. Importing and adding contacts to a Mailchimp […]
How to use the Mailchimp Preferences Center
The Mailchimp Preferences Center is here. We can now ask subscribers to choose their communication preferences instead of unsubscribing from all email marketing.
Learn how to segment in Mailchimp
A segment in Mailchimp is a way to join your contacts that have similarities such as their gender or country. In this tutorial video I show how to create segments as well as describe how segments are used and why they benefit our marketing (you may also like to watch my Mailchimp tags tutorial). For […]
Learn how to create a new Mailchimp Audience
A Mailchimp Audience is where you add your customers and contacts. In this video tutorial I go through the steps involved in creating a new Audience. Once you have added your Audience you’ll be able to import your contacts and start sending email marketing to those people (See instructions for importing contacts into Mailchimp). Once […]
