Mailchimp introduced new plans and pricing this past week. Previously only subscribed contacts counted towards monthly billing. With the new plans contacts that are unsubscribed and non-subscribed also count towards billing. If you use Mailchimp for email marketing alone then you will need … [Read more...] about What Critics of Mailchimp’s New Plans are Getting Wrong
The Difference Between Mailchimp Archive and Delete
Mailchimp has released new plans. With the new pricing all subscribed, unsubscribed and non-subscribed contacts count towards the amount you pay each month (cleaned contacts do not count towards billing). In regards to reducing your Mailchimp monthly spend, below I describe the difference … [Read more...] about The Difference Between Mailchimp Archive and Delete
Mailchimp Goes to University
It was wonderful presenting Mailchimp to students at Curtin University in Perth last week. Thanks to the Curtin Marketing Association for inviting me. The workshop included a brief overview of Mailchimp including Audiences, Campaigns and Reports. Below are images from the event. … [Read more...] about Mailchimp Goes to University
Why Mailchimp Text Formatting Looks Terrible
Does the text in your Mailchimp email campaign look all wrong? Perhaps the colours are inconsistent as is the text sizing and font-family? You're not alone! Read how to solve text display problems. Why Text Looks Wrong in Mailchimp You add text to a text content block in Mailchimp and the … [Read more...] about Why Mailchimp Text Formatting Looks Terrible
Top 5 Mailchimp Beginner Mistakes
Below are the five most common mistake that I see people new to Mailchimp make. People have more than one audience (list).Copying and pasting from Microsoft Word causes text to lose formatting.Images that are too small or are added to text content blocks distort and pixelate.Email campaigns … [Read more...] about Top 5 Mailchimp Beginner Mistakes
How to add Adverts to a Mailchimp Email Campaign
You send out your email newsletter and want to monetise your email marketing. Fortunately it's very simple to add advertising into an email campaign. There are however considerations that affect whether you should in fact add advertisements into your email marketing. Below I list various email … [Read more...] about How to add Adverts to a Mailchimp Email Campaign
Accessibility in Email Marketing
Ensuring accessibility is a legal mandate for many organizations. Web Content Accessibility Guidelines (WCAG) are the guidelines and measures that many organizations use to ensure that their electronic communication is accessible. Under the Disability Discrimination Act 1992, Australian … [Read more...] about Accessibility in Email Marketing
Mailchimp goes to Curtin University
I look forward to presenting Mailchimp at Curtin University on the 9th May 2019. This event is hosted and organised by the Curtin Marketing Association. Mailchimp Event Details Date: 9May 2019 Time: 4 p.m. to 6:30 p.m. Address: Building 408:2038Curtin University, Bentley, WA … [Read more...] about Mailchimp goes to Curtin University
Top Reasons for Mailchimp Image Problems
Are the images in your Mailchimp email campaigns displaying pixelated, distorted or otherwise look odd? Here are the three most common reasons that images may not be showing correctly. Adding Images to Text Blocks Mailchimp has many types of content blocks that you may use in your email … [Read more...] about Top Reasons for Mailchimp Image Problems