Every message counts! What I mean by that is that you want to get your message in front of as many interested people as possible. Once you have your message in front of people you want a positive outcome from your communication (e.g. a donation, brand awareness etc.). The charity, NGO and NfP industries are […]
Simple Steps to Authenticate your Mailchimp Domain
There are three reasons that you should authenticate your Mailchimp domain: Your email campaign will show you as the sending domain and not Mailchimp and More of your emails will get through spam filters (and it will be more difficult for spammers to spoof your domain). Authenticating your domain is a once-off activity. Firstly we […]
How to Add the First Name to your Mailchimp Campaign
It is proven that by greeting our subscribers by their name increases interaction rates (and subsequently sales or donations). Fortunately it is simple in Mailchimp to automatically add the first name of each subscriber to our email campaigns. Instructions to Add a Subscribers First Name in Mailchimp Enter the first name of your subscribers in […]
Why Your Domain May Be the Reason for Messages Going to Spam
In my Mailchimp classes (both online and classroom training) I always go through why spam filters may identify email campaigns as spam. There are the usual things that many people are aware of in avoiding being identified as a spammer such as not enough text in a campaign and not using a high quality email […]
Engage Visitors with an Interactive Marketing Reveal
Interaction by your customer with your content leads to more conversions. A ‘scratch to reveal your discount’ (also called reveal marketing) works really well. Zembula and various other services provide this functionality however I wanted to see for myself how to create this reveal. Reveal Marketing is a tactic for raising engagement by requiring recipients […]
Use Mailchimp? Why Your Sending Domain Age is Critical
Are you using a new domain to send your email marketing? A well used domain that you’ve owned for years will get you better open and click rates! The age of your domain and various other factors affect your domain quality. In my Mailchimp classes I always discuss domain quality (also called domain reputation, sender […]