This video tutorial shows how to add a ‘read more’ section to your Mailchimp email campaigns. The merge tags (code) are below the video.
Merge Tags to Add a ‘Read More’ Section
The code to add BEFORE the content you want to only show once the person clicks ‘read more’ is:
*|IFNOT:ARCHIVE_PAGE|*The code to add AFTER the content you want to only show once the person clicks ‘read more’ is:
*|END:IF|*The code to add as the button (or hyperlink) URL is:
*|ARCHIVE|*