In this video series I answer common questions about Mailchimp. This episode includes answering, and demonstrating the answers to, the following questions: What are hard bounced and soft bounced emails? Can I add another sending domain for email marketing? What is the difference between a segments and tags? How do I add the recipients first […]
Marketing and Mailchimp News and Tutorials
Mailchimp Q&A Episode 1 – Your Questions Answered
In this video series I answer common questions about Mailchimp. This episode includes answering the following questions: What does ‘cleaned’ mean in Mailchimp? What Mailchimp help and support is available? How many subscribers can I have in a free Mailchimp account? Can I sync contacts between Salesforce and Mailchimp?
Using the AIDA Copywriting formula to Create Compelling Email Marketing
Many of the top brands use a simple copywriting formula that works. In this tutorial I demonstrate how to use the AIDA (Attention, Interest, Desire and Action) copywriting formula in your own email marketing. I show how Uber and Pepsi use the AIDA copywriting formula in their email campaigns and illustrate how to use the […]
Magically Have Mailchimp Capitalize Your Subscribers First Names
Learn to Add a PDF Attachment in the New Mailchimp Email Builder
Mailchimp has introduced a new email builder. In the new email campaign builder it’s not obvious how an attachment can be added to your email marketing campaigns. In this video I give instructions how to use the Mailchimp Content Studio or Dropbox (or Google Drive, Microsoft OneDrive etc.) for your files that you want to […]
How many of my Mailchimp emails go to spam?
I received a message from a client as below. I’ve included my response below the question. I’ve wondered how many of my Mailchimp emails end up in peoples’ spam folders. I had an example of this today from a colleague. He sent me a Mailchimp email that ended up in my spam folder. I know […]
The Complete Mailchimp Email Marketing Tutorial
Learn how to use Mailchimp for your email marketing. These instructions are ideal for beginners and intermediate Mailchimp users. In this tutorial I go though everything you need to know to feel confident in using Mailchimp for your email campaigns. I go through Audiences, creating email campaigns and finally onto understanding your email marketing reports. […]
How Top Brands Send Automated Birthday Emails in Mailchimp (Advanced)
Automated birthday emails with attached offers get excellent results. In this tutorial I demonstrate, using a Hertz birthday email as an example, how to quickly create a Customer Journey where your customer will receive an email automatically seven days before their birthday. Included in the email will be the number of loyalty points that each […]
Why Buying Email Addresses Will Destroy Your Domain
Are you thinking of buying a list of email addresses? If you choose to send email marketing to purchased email addresses you’ll be destroying your domain and future emails you send will go straight to the recipients spam folder. You won’t use purchased, rented, or third-party lists of email addresses. Mailchimp Terms of Use In […]
How to Use Your Competitors Personas to Boost Your Marketing
Creating personas is an excellent way to perceive and understand your target markets. In essence creating personas involves dividing your existing, or required, customers into common factors including age, gender, location and so on. The factors you use as input into your personas will vary for your specific needs. Once you’ve attained the data to […]
