Are you ready to learn Mailchimp Customer Journeys? Customer Journeys are multi-step marketing automations that are built in Mailchimp. This is a new service in Mailchimp that replaces automations. If you're wanting to create multi-step marketing then Customer Journeys is the way to achieve what … [Read more...] about Free Mailchimp Customer Journeys Course
Mailchimp have released their Automations replacement and it's called Customer Journeys. Customer Journeys are far more powerful than Automations; for example a contact can be tagged as an action (instead of having to send an email) and up to three starting points can be set to trigger the … [Read more...] about Introducing Mailchimp Customer Journeys
With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I'm sure we'll see open rates increase … [Read more...] about BIMI for Mailchimp. Get noticed in the Inbox.
Does Mailchimp frequently ask you to enter a code to be able to access your account? Whilst this may be annoying it is definitely best practice and protects your user account from being used by people that may have attained your login details through illegal means. Multi-factor authentication (in … [Read more...] about Can I share my Mailchimp verification code with multiple people?
I was asked by Brenda how she can identify the contacts that are most engaged with her email marketing campaigns. Luckily this is very simple in Mailchimp. In the video below I show how we create a segment in Mailchimp that identifies contacts that have a contact rating of three stars or more. … [Read more...] about Mailchimp | How to identify your most engaged contacts
You absolutely should have your sending domain authenticated in Mailchimp. Once you authenticate the domain that you use as the sending domain in Mailchimp you'll find fewer emails going straight to the spam folder. Why you must authenticate your domain Authenticating your domain is … [Read more...] about Get your Mailchimp domain authenticated
Do you want to get better email marketing results? We'll authenticate your domain for you. … [Read more...] about Check if your domain is authenticated in Mailchimp
I've recently been asked by a few of my clients as to why they are receiving out-of-office email replies from contacts that aren't in their Audience (B.T.W. you can easily stop receiving out-of-office replies from your Mailchimp email marketing). An email campaign is sent from Mailchimp and an … [Read more...] about Why you’re getting an out of office for a non-contact in Mailchimp
The two primary measures in email marketing are open and click rates. Most of us know that that an 'open' implies that the recipient has taken an action to read an email. A click is quite simply a click on a hyperlink in the email campaign. How to calculate the open rate That sounds simple … [Read more...] about How is the email marketing open rate measured?