I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves … [Read more...] about Should you verify email addresses?
How to easily brand the Mailchimp unsubscribe survey form
When a person clicks the unsubscribe link in your Mailchimp email marketing campaign, they are shown a survey that asks them why they unsubscribed. Whether the person completes the survey or not, the person will be marked as unsubscribed in your Mailchimp audience. For branding purposes it is … [Read more...] about How to easily brand the Mailchimp unsubscribe survey form
How to add role-based emails to Mailchimp
If you import contacts into Mailchimp using Excel, CSV or copy-paste you may have issues importing role-based email addresses such as [email protected], [email protected] and so on. Fortunately there is a simple work-around. This video shows how role-based email addresses may be added to your … [Read more...] about How to add role-based emails to Mailchimp
Get new leads easily with a Mailchimp survey
The ability to create a survey easily in Mailchimp is relatively new. Since the functionality was introduced I have used surveys for numerous activities including feedback from the hundreds of people that attended my live online Mailchimp meetups. I find the surveys simple to create and the … [Read more...] about Get new leads easily with a Mailchimp survey
Turn leads into Prospects using Mailchimp
A question I sometimes get asked in my Mailchimp classes is how Mailchimp may be used in the sales funnel. Mailchimp can be used effectively in various parts of the sales funnel and in this video I show how prospects may be differentiated from leads in a Mailchimp Audience. In summary, email … [Read more...] about Turn leads into Prospects using Mailchimp
Watch the Mailchimp meetup & learn audiences
The video below is from one of the four Mailchimp meetups that I hosted in April 2020. In this webinar I covered Mailchimp settings and audiences including tags, segments, importing contacts and much more. There are plenty of questions asked by participants as the meeting … [Read more...] about Watch the Mailchimp meetup & learn audiences
The difference between Mailchimp fields, tags and segments
I often get asked in my Mailchimp classes to explain the difference between fields, tags and segments. There is alot of confusion surrounding these three audience elements and in this video I explain the difference. https://youtu.be/sORtR2skzt8 In summary: Fields hold data that you … [Read more...] about The difference between Mailchimp fields, tags and segments
How to host a successful webinar
I'm currently hosting a series of live webinars for up to 150 people per event. In the past I've hosted in-person meetups but, due to current isolation initiatives (COVID-19), online is the way to go. This of course offers great opportunities for reaching a wider audience however does offer … [Read more...] about How to host a successful webinar
Understanding Mailchimp Open & Click Rates
In email marketing the basic measures of success are the open rate and the click rate. The relationship between the two is often misunderstood and how to improve these important measures isn't known. Learn About Mailchimp Open and Click Rates In the video below you'll get to know more about … [Read more...] about Understanding Mailchimp Open & Click Rates