In this tutorial, I demonstrate how to create high-converting buttons in Mailchimp. No coding or image knowledge is needed and, best of all, the buttons will show even if images don’t show for a subscriber.
Marketing and Mailchimp News and Tutorials
How to Delete or Rename Mailchimp Tags
Do you need to rename or delete tags in Mailchimp? If so, this tutorial is for you. Tags are a great way to label your contacts in Mailchimp. There is no limit to the number of tags you may have in a Mailchimp account. As such, you may find that you have tags you no […]
How to Disable (or Enable) Mailchimp Double Opt-in
Are you wanting to disable, or enable, double opt-in for your Mailchimp email marketing subscribers? If so, then this tutorial will help. Double opt-in is where once a contact subscribes to receive your email campaigns, they receive an email they must click. If your contacts don’t click the confirmation email from Mailchimp, you won’t be […]
Why You Should Not Use the Mailchimp Preferences Center
I’ve been made aware of an issue with the Mailchimp Preferences Center: Subscribers have to type their email address when updating preferences. If subscribers don’t retype their email address, they are, by default, ‘unsubscribed’ from any groups on the Preferences Center. Worst of all is there is no message advising that contacts need to retype […]
How to Merge Mailchimp Audiences That Have Tags and Groups
In these instructions, I describe how to merge Mailchimp audiences where the audiences contain tags and, or groups. Mailchimp has a process of combining audiences however the Mailchimp method doesn’t combine tags or groups. Many of my Mailchimp clients need to combine audiences but use groups and tags in the Mailchimp preferences center, for customer […]
Mailchimp Advanced – Target Customers Based on Survey Responses
Are you an advanced Mailchimp user? If so, learn how to automatically target customers based on their individual survey responses. In this tutorial, I demonstrate how to set up and use a Mailchimp survey to collect customer preferences. I then show how to send personalized emails automatically based on the responses in each survey submitted. […]
How to Uppercase First Letters of Names in Mailchimp
Learn how to make Mailchimp change a lowercase first name to an uppercase first letter. It is frustrating when first names are added to your Mailchimp Audience in lowercase. If you then insert the first name merge tag into your email marketing, the name appears lowercase. Fortunately there is a simple way to make Mailchimp […]
How to Add a Surveymonkey or Typeform Survey to Mailchimp
I get asked very often how a survey can be inserted into an email campaign. There are various options. Mailchimp Allows for Inserting a Survey, but It Doesn’t Work In the new Mailchimp email builder, there is a survey content block. Once you use the block, you’ll notice that a button link to a Mailchimp […]
Mailchimp Tutorial – Resubscribe an Unsubscribed Contact
Have you or one of your Mailchimp contacts unsubscribed and you need to resubscribe? If so then these instructions are for you. It may seem difficult to change a Mailchimp contact from being unsubscribed to subscribed (i.e. able to receive your email marketing). It is however simple using the technique I show in the video […]
Ready to Get Higher Mailchimp Click Rates?
If you use Mailchimp and want better results from your email marketing then take a look at the checklist I’ve made available for free. In the document I list various actions you can take to get better delivery rates for your email campaigns. The primary emphasis is on reducing the chance of your emails going […]
