When sending an email campaign add text to a text block in Mailchimp. Saving text as an image will reduce your open and click rates.
Image spam is a technique whereby text is saved to an image in an attempt to circumvent spam filters. If you save text on, or as part of, an image then your email messages have a higher chance of being identified as spam.
Even if your message isn’t determined to be spam, having text saved on an image will reduce your click rates. The reason for this is that many email readers block images by default. When your subscribers receive an email with little text and lots of empty blocks (where the images should show) they are less likely to click any links.
The best case scenario is to have no text saved on an image. If that can’t be helped then please follow the instructions below.
- Use the free Facebook Image Text Check tool to determine if you have too much text on your image.
- Don’t send any images where the Image text ratings are Low, Medium or High.
Note: The same applies to images used in Facebook and Google ads. Text should not exceed 20% of the area of an image used for an online advert.