With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I'm sure we'll see open rates increase … [Read more...] about BIMI for Mailchimp. Get noticed in the Inbox.
I was asked by Brenda how she can identify the contacts that are most engaged with her email marketing campaigns. Luckily this is very simple in Mailchimp. In the video below I show how we create a segment in Mailchimp that identifies contacts that have a contact rating of three stars or more. … [Read more...] about Mailchimp | How to identify your most engaged contacts
Time needed: 2 minutes. If you send email marketing then you will get much better delivery rates once your domain is authenticated. To check if your domain has been authenticated in Mailchimp follow the instructions below. Login to Mailchimp. Go to mailchimp.com and login with your username and … [Read more...] about Check if your domain is authenticated in Mailchimp
I've recently been asked by a few of my clients as to why they are receiving out-of-office email replies from contacts that aren't in their Audience (B.T.W. you can easily stop receiving out-of-office replies from your Mailchimp email marketing). An email campaign is sent from Mailchimp and an … [Read more...] about Why you’re getting an out of office for a non-contact in Mailchimp
The two primary measures in email marketing are open and click rates. Most of us know that that an 'open' implies that the recipient has taken an action to read an email. A click is quite simply a click on a hyperlink in the email campaign. How to calculate the open rate That sounds simple … [Read more...] about How is the email marketing open rate measured?
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves … [Read more...] about Should you verify email addresses?
In email marketing the basic measures of success are the open rate and the click rate. The relationship between the two is often misunderstood and how to improve these important measures isn't known. Learn About Mailchimp Open and Click Rates In the video below you'll get to know more about … [Read more...] about Understanding Mailchimp Open & Click Rates
I work as a Mailchimp trainer and consultant (I'm a Mailchimp partner). Much of my work is helping organisations get better results from email marketing. Here are a few tips that will help improve the results you get from your email marketing campaigns. Keep Your Email Campaign Simple … [Read more...] about The Three Best Tips for Better Email Marketing
There is no need to delete unsubscribed contacts from your Mailchimp Audience. The safest and best thing to do is leave all unsubscribed contacts in your Audience. This video explains the reasons for leaving an unsubscribed contact in your Mailchimp Audience and what happens if you import a … [Read more...] about No. You Don’t Need to Delete Unsubscribed Mailchimp Contacts.