I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves … [Read more...] about Should you verify email addresses?
In email marketing the basic measures of success are the open rate and the click rate. The relationship between the two is often misunderstood and how to improve these important measures isn't known. Learn About Mailchimp Open and Click Rates In the video below you'll get to know more about … [Read more...] about Understanding Mailchimp Open & Click Rates
I work as a Mailchimp trainer and consultant (I'm a Mailchimp partner). Much of my work is helping organisations get better results from email marketing. Here are a few tips that will help improve the results you get from your email marketing campaigns. Keep Your Email Campaign Simple … [Read more...] about The Three Best Tips for Better Email Marketing
There is no need to delete unsubscribed contacts from your Mailchimp Audience. The safest and best thing to do is leave all unsubscribed contacts in your Audience. This video explains the reasons for leaving an unsubscribed contact in your Mailchimp Audience and what happens if you import a … [Read more...] about No. You Don’t Need to Delete Unsubscribed Mailchimp Contacts.
In this video you'll learn what the email marketing statuses of "Subscribed", "Unsubscribed" and "Cleaned" are in Mailchimp. Instructions include describing who you are able to send email marketing campaigns to in Mailchimp. https://youtu.be/BXcyMwHvf4k … [Read more...] about What are Mailchimp Cleaned Contacts
Are your images in your email campaigns failing to display for some people? There are two likely causes for images not displaying by default. … [Read more...] about Email images not displaying
You need to send a PDF file, a form or other type of file as an attachment with your Mailchimp email campaign. How do you send an attachment? … [Read more...] about How to send an attachment in Mailchimp
When sending an email campaign add text to a text block in Mailchimp. Saving text as an image will reduce your open and click rates. … [Read more...] about Don’t save text to images!