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You are here: Home / Archives for Email Marketing

Email Marketing

The simple way to share Mailchimp templates between account

Do you need to share a Mailchimp email marketing template with another Mailchimp user? Fortunately this is very quick and easy. In this video tutorial I demonstrate, very quickly, how to create an email template in Mailchimp using the Mailchimp block editor. I then show two ways of sharing the template with another Mailchimp user. […]

Filed Under: Marketing

Learn to authenticate your Mailchimp sending domain in Cloudflare

If you’re wanting better email marketing delivery rates then authenticating your sending domain is one of the best things you can do. Authentication will get more emails through spam filters which will get you better open rates, click rates and more sales. In this tutorial Gary, a Mailchimp certified partner, shows how to authenticate your […]

Filed Under: Marketing

Better Mailchimp results by authenticating your domain in GoDaddy

Authenticating your domain is one of the best things you can do to get better email marketing results. By authenticating your domain you are adding trust recipient servers recognise. I’ve seen the benefits of authenticating a Mailchimp sending domain for both my large (e.g. universities and government departments) and small clients. Fortunately authenticating your domain […]

Filed Under: Marketing

Stop Mailchimp unsubscribes. Let subscribers choose preferences

I often get asked how, instead of unsubscribing, it’s possible in Mailchimp to ask contacts to choose which email categories they’d like to receive. Unfortunately there isn’t any obvious means of doing this in Mailchimp; as a person clicks ‘unsubscribe’ they are immediately marked as unsubscribed in Mailchimp and you’re unable to send further email […]

Filed Under: Marketing

Want incredible email marketing results? Copy what leading brands do.

In this tutorial Gary shows how simple it is to create the same email campaign look and feel that a leading brand, Pepsi, use. Mailchimp makes it incredibly simple to create and send high-converting email marketing and this instructional marketing video highlights just how quick and easy email marketing design should be.

Filed Under: Marketing

How to authenticate your Mailchimp sending domain in cPanel

Do you want better open and click rates for your email marketing? By authenticating the domain you send from in Mailchimp you will see fewer of your emails being caught in spam folders. Authenticating your domain takes a few minutes and you will get better open and click rates from your email campaigns. If you […]

Filed Under: Marketing

Learn about Mailchimp email marketing open rates

Have you wondered why your open rates look too high or low? Or perhaps you don’t why some contacts have opened your email multiple times? This explanation by Mailchimp Partner, Gary Eckstein, will help you know how Mailchimp calculates open rates and why they may be inaccurate. Gary also explains how spam filters may open […]

Filed Under: Marketing

More sales in 2 minutes a week with Mailchimp & eCommerce

If you have integrated your WooCommerce, Magento, Shopify or any other eCommerce software with Mailchimp then it’s time to boost your sales. In this tutorial Gary, a Mailchimp partner, shows how simple it is to create an email campaign to be sent weekly to automatically promote the latest two products added to your store. Connecting […]

Filed Under: Marketing

Top 5 tips for email marketing beginners

Are you starting out with email marketing? These tips are sure to make your email marketing simpler and more effective. In this video I go through the five things that I believe every person starting out with email marketing should know. I start with the importance of defining the objective of every email through design […]

Filed Under: Marketing

BIMI for Mailchimp. Get noticed in the Inbox.

With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I’m sure we’ll see open rates increase substantially for […]

Filed Under: Marketing

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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