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Email images not displaying

Are your images in your email campaigns failing to display for some people? There are two likely causes for images not displaying by default.

If contacts receive your email campaigns however they see an empty box where the image should show then there is likely one of two issues:

  1. Images added to your campaign were in a file-type not widely used.
  2. The contact has a local setting to avoid displaying images by default.

To do:

  1. Only send campaigns with images of the file-types; JPG, JPEG, PNG or GIF (TIFF, SVG, BMP and other filetypes aren’t as widely supported by email readers). 
  2. Always include a “read in browser” link at the top of each campaign. As the sender we can’t force the recipients email reader to display images.

Note: Unfortunately the setting to not display email images is a setting on the recipients email system.

Found this useful? Please share:

Related

  • The Three Best Tips for Better Email Marketing
  • Top Reasons for Mailchimp Image Problems
  • Five Tips for Better Email Marketing

Filed Under: Marketing

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Reader Interactions

Comments

  1. Galla G says

    July 11, 2020 at 1:07 pm

    All images in my test email (newsletter campaign) are “broken image” icons but I simply uploaded the (properly sized jpg) images to Mailchimp when I created the email campaign. I use gmail and have never had trouble seeing images before and my local settings are to display all images. Also never had this problem when sending Mailchimp campaigns last year.

    Reply
    • Gary says

      July 11, 2020 at 1:11 pm

      Hi Galla,
      That really is odd! I use Gmail too and haven’t seen the problem that you’re having. Was this perhaps a temporary problem i.e. if you try again now do the images show?

      Reply
  2. Jesse Phillips says

    October 9, 2020 at 4:13 am

    Hey Gary, I’ve been using Mailchimp for like 10 years. And I’ve noticed over the last few years (maybe from the beginning, not sure) that my images don’t show up – that is when I get my own Mailchimp emails in my gmail, I have to click a link at the top to display images (even I click the Always display images link, but have to do it every time). All other emails I get the images show up, so it’s not a setting in my gmail. I’m not sure if this problem is happening to my customers or not. Nevertheless its VERY DISCONCERTING that images don’t automatically show up when I get the email. And I wonder if I’m doing something wrong on mailchimp, but can’t find any articles online about this particular problem.

    Do you know what could be going on?

    Reply
    • Gary says

      October 9, 2020 at 7:08 am

      Hi Jesse, I haven’t ever heard of this issue. Images are just a link in Mailchimp (the link is a standard HTML image link just like any website or other email). It is up to the receiving system to display the image. It therefore must be something on the Gmail side or your side and not Mailchimp 🙁

      Reply
  3. Bayberry says

    January 6, 2021 at 2:32 am

    I am having a similar issue. Images don’t show up as broken, just absent.
    I am using the same email layout I have used for past email campaigns. I didn’t have this problem before but since last night, I have sent several test emails and of the four images, they sporadically show up or don’t. I have edited each of them, saved and resent, but still sporadic. I don’t know what else to try.

    Reply
    • Gary says

      January 6, 2021 at 8:01 am

      If this is a recent sporadic issue then it’s best to wait a few days to see if it continues. If this is caused by a network issue then it could take a short while to resolve itself.

      Reply
  4. Bayberry says

    January 6, 2021 at 8:18 am

    It’s so frustration. I replaced the first two images in case they were two big. Now all are showing up except for the first one. Same problem on IE and Chrome. Opening in Yahoo. I had wanted to send out today or tomorrow.

    Reply
    • Gary says

      January 6, 2021 at 8:29 am

      This is a Yahoo, network or local issue. If this was a Mailchimp issue then none of your images would show. If you have a different email provider then test with that to determine if it’s Yahoo.

      Reply
  5. Bayberry says

    January 6, 2021 at 8:21 am

    Actually, none are showing up on IE now in Yahoo but three are showing up on Chrome in Yahoo. They all show up on Mobile.

    Reply
  6. Bayberry says

    January 7, 2021 at 1:13 am

    I tried a test today and all pictures were showing up on both browsers so I went ahead and sent the campaign. I think its all good now. Thanks.

    Reply
  7. Augsto says

    January 12, 2021 at 2:07 am

    I’m having the same problem as stated before. I see broken images instead of my default logo

    Reply
  8. Lisa Christie says

    January 13, 2021 at 9:41 pm

    same issue here, no images showing up when sending to my email, tried everything. wondering what to do, reassured that other people are having the same problem, anyone know of anything?

    Reply
  9. eevamakkonen says

    February 15, 2021 at 4:39 am

    Same issue. I made an other e-mail campaign for an other company and it worked. Help!

    Reply
  10. Bretzky says

    February 27, 2021 at 3:14 pm

    Absolutely dealing with the same problem. None of my images are showing up and my company and newsletter are very image intensive. I’ve been doing them for over 5 years and have mastered the proper sizes and file types. This has NOTHING to do with my end. Seeing others with the problem and not being given an helpful advice is alarming considering this is Mailchimp. I’m starting to think Mailchimp changed something in their settings when updating their system some time recently and aren’t aware of what it is that was changed. This is VERY frustrating.

    Reply
    • Gary says

      February 27, 2021 at 6:36 pm

      Hi Bretzky,
      Please raise this issue with Mailchimp support and let me know the outcome.
      My issue is that I haven’t seen this before where it has been a Mailchimp issue. When clients have raised this in the past it has always been something other than Mailchimp with the most common causes being:

      1. An html error in a custom coded template or
      2. A non-standard (for email) file type such as PDF or BMP or
      3. the image has been deleted from the Mailchimp Content Studio or
      4. there a setting changed on the users device or email account or
      5. the client email provider has made a change.

      I’d appreciate it if you keep this thread updated.

      Reply
  11. Clar says

    February 27, 2021 at 6:29 pm

    Same thing. This seems to be a server side issue with the asset management. To add on to problems, I cant even upload any photos now.

    Reply
    • Gary says

      February 27, 2021 at 8:29 pm

      Hi Clar, what error are you seeing when you try to upload your photos. Also ensure that any files uploaded are less than 10MB.

      Reply
  12. Clar says

    February 28, 2021 at 12:43 am

    Hi Gary,

    Thanks for getting back. Error message only said upload failed. My photos were originally even below 1MB, around 72kB.

    Reply
    • Gary says

      February 28, 2021 at 10:35 am

      Hi Clar, the maximum size is 10MB so it isn’t a filesize issue.

      Reply
  13. Clar says

    February 28, 2021 at 12:54 am

    Hi Gary, aside from the upload problem, the bigger problem at hand is that the images in most templates are delinked. There are too many templates to re-insert them from the content studio – they were created from years before so it’s also impossible for me to remember where the images should go. This is the same problem as the other comments and nothing works for me.

    I have the Mailchimp links to the images and some of these links no longer work. Hope this gives a clue where the problems might be. Looking forward to your suggestions.

    Reply
    • Gary says

      February 28, 2021 at 10:42 am

      Hi Clar, have the images been deleted from Mailchimp?

      Reply
  14. shakeh says

    June 16, 2021 at 9:20 am

    Hi, I am new here, I am trying to send Email Campaign to subscribers, which I add myself in the list. The campaign is just an image of introducing products that I made the flyer in some other design program, and save it as JPG file, and in email campaign is an image block. But after sending it out to my audiences/ subscribers, I don’t know they see the flyer or not, because got the same email but for me is just the link and some text, like where is it from and who made it…

    Can you please help me to know what is the problem?

    Reply
    • Gary says

      June 16, 2021 at 10:27 am

      Hi Shakeh,
      Unfortunately we can’t control if email readers load images or not 🙁

      Reply
  15. Caitlin Brown says

    February 16, 2022 at 11:09 pm

    Image in header and background image in lower body columns show up on first send but not when forwarding. We have to forward this email to distribution groups in our organization and can’t add the emails to the mailchimp audience. . How can I get these images to show up?

    Reply
    • Gary says

      February 17, 2022 at 8:57 am

      Hi Caitlin, Mailchimp has no means of knowing whether an email campaign has been forwarded. It therefore is likely an issue within your organization 🙁

      Reply

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