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You are here: Home / Marketing / Email images not displaying

Email images not displaying

Are your images in your email campaigns failing to display for some people? There are two likely causes for images not displaying by default.

If contacts receive your email campaigns however they see an empty box where the image should show then there is likely one of two issues:

  1. Images added to your campaign were in a file-type not widely used.
  2. The contact has a local setting to avoid displaying images by default.

To do:

  1. Only send campaigns with images of the file-types; JPG, JPEG, PNG or GIF (TIFF, SVG, BMP and other filetypes aren’t as widely supported by email readers). 
  2. Always include a “read in browser” link at the top of each campaign. As the sender we can’t force the recipients email reader to display images.

Note: Unfortunately the setting to not display email images is a setting on the recipients email system.

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Comments

  1. Galla G says

    July 11, 2020 at 1:07 pm

    All images in my test email (newsletter campaign) are “broken image” icons but I simply uploaded the (properly sized jpg) images to Mailchimp when I created the email campaign. I use gmail and have never had trouble seeing images before and my local settings are to display all images. Also never had this problem when sending Mailchimp campaigns last year.

    Reply
    • Gary says

      July 11, 2020 at 1:11 pm

      Hi Galla,
      That really is odd! I use Gmail too and haven’t seen the problem that you’re having. Was this perhaps a temporary problem i.e. if you try again now do the images show?

      Reply
  2. Jesse Phillips says

    October 9, 2020 at 4:13 am

    Hey Gary, I’ve been using Mailchimp for like 10 years. And I’ve noticed over the last few years (maybe from the beginning, not sure) that my images don’t show up – that is when I get my own Mailchimp emails in my gmail, I have to click a link at the top to display images (even I click the Always display images link, but have to do it every time). All other emails I get the images show up, so it’s not a setting in my gmail. I’m not sure if this problem is happening to my customers or not. Nevertheless its VERY DISCONCERTING that images don’t automatically show up when I get the email. And I wonder if I’m doing something wrong on mailchimp, but can’t find any articles online about this particular problem.

    Do you know what could be going on?

    Reply
    • Gary says

      October 9, 2020 at 7:08 am

      Hi Jesse, I haven’t ever heard of this issue. Images are just a link in Mailchimp (the link is a standard HTML image link just like any website or other email). It is up to the receiving system to display the image. It therefore must be something on the Gmail side or your side and not Mailchimp 🙁

      Reply
  3. Bayberry says

    January 6, 2021 at 2:32 am

    I am having a similar issue. Images don’t show up as broken, just absent.
    I am using the same email layout I have used for past email campaigns. I didn’t have this problem before but since last night, I have sent several test emails and of the four images, they sporadically show up or don’t. I have edited each of them, saved and resent, but still sporadic. I don’t know what else to try.

    Reply
    • Gary says

      January 6, 2021 at 8:01 am

      If this is a recent sporadic issue then it’s best to wait a few days to see if it continues. If this is caused by a network issue then it could take a short while to resolve itself.

      Reply
  4. Bayberry says

    January 6, 2021 at 8:18 am

    It’s so frustration. I replaced the first two images in case they were two big. Now all are showing up except for the first one. Same problem on IE and Chrome. Opening in Yahoo. I had wanted to send out today or tomorrow.

    Reply
    • Gary says

      January 6, 2021 at 8:29 am

      This is a Yahoo, network or local issue. If this was a Mailchimp issue then none of your images would show. If you have a different email provider then test with that to determine if it’s Yahoo.

      Reply
  5. Bayberry says

    January 6, 2021 at 8:21 am

    Actually, none are showing up on IE now in Yahoo but three are showing up on Chrome in Yahoo. They all show up on Mobile.

    Reply
  6. Bayberry says

    January 7, 2021 at 1:13 am

    I tried a test today and all pictures were showing up on both browsers so I went ahead and sent the campaign. I think its all good now. Thanks.

    Reply
  7. Augsto says

    January 12, 2021 at 2:07 am

    I’m having the same problem as stated before. I see broken images instead of my default logo

    Reply
  8. Lisa Christie says

    January 13, 2021 at 9:41 pm

    same issue here, no images showing up when sending to my email, tried everything. wondering what to do, reassured that other people are having the same problem, anyone know of anything?

    Reply

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