Have you wondered why your open rates look too high or low? Or perhaps you don’t why some contacts have opened your email multiple times? This explanation by Mailchimp Partner, Gary Eckstein, will help you know how Mailchimp calculates open rates and why they may be inaccurate. Gary also explains how spam filters may open […]
Email Marketing
More sales in 2 minutes a week with Mailchimp & eCommerce
If you have integrated your WooCommerce, Magento, Shopify or any other eCommerce software with Mailchimp then it’s time to boost your sales. In this tutorial Gary, a Mailchimp partner, shows how simple it is to create an email campaign to be sent weekly to automatically promote the latest two products added to your store. Connecting […]
Top 5 tips for email marketing beginners
Are you starting out with email marketing? These tips are sure to make your email marketing simpler and more effective. In this video I go through the five things that I believe every person starting out with email marketing should know. I start with the importance of defining the objective of every email through design […]
BIMI for Mailchimp. Get noticed in the Inbox.
With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I’m sure we’ll see open rates increase substantially for […]
Mailchimp | How to identify your most engaged contacts
I was asked by Brenda how she can identify the contacts that are most engaged with her email marketing campaigns. Luckily this is very simple in Mailchimp. In the video below I show how we create a segment in Mailchimp that identifies contacts that have a contact rating of three stars or more. These are […]
Check if your domain is authenticated in Mailchimp
Do you want to get better email marketing results? We’ll authenticate your domain for you.
Why you’re getting an out of office for a non-contact in Mailchimp
I’ve recently been asked by a few of my clients as to why they are receiving out-of-office email replies from contacts that aren’t in their Audience (B.T.W. you can easily stop receiving out-of-office replies from your Mailchimp email marketing). An email campaign is sent from Mailchimp and an out-of-office reply is received. When the Mailchimp […]
How is the email marketing open rate measured?
The two primary measures in email marketing are open and click rates. Most of us know that that an ‘open’ implies that the recipient has taken an action to read an email. A click is quite simply a click on a hyperlink in the email campaign. How to calculate the open rate That sounds simple […]
Should you verify email addresses?
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves identifying the chance of deliverability for any given […]
Understanding Mailchimp Open & Click Rates
In email marketing the basic measures of success are the open rate and the click rate. The relationship between the two is often misunderstood and how to improve these important measures isn’t known. Learn About Mailchimp Open and Click Rates In the video below you’ll get to know more about the Mailchimp open and click […]