In email marketing the basic measures of success are the open rate and the click rate. The relationship between the two is often misunderstood and how to improve these important measures isn’t known.
Learn About Mailchimp Open and Click Rates
In the video below you’ll get to know more about the Mailchimp open and click rates and what influences each measure. In my Mailchimp classes I often get asked to explain these two email campaign aspect more fully.