Interaction by your customer with your content leads to more conversions. A ‘scratch to reveal your discount’ (also called reveal marketing) works really well. Zembula and various other services provide this functionality however I wanted to see for myself how to create this reveal. Reveal Marketing is a tactic for raising engagement by requiring recipients […]
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Use MySQL to change WordPress Images
I’ve been wanting to change the theme for a WordPress website that I’ve been using for blogging for many years. The problem is that the new theme has different full width image dimensions. To change each image for the thousands of blog posts individually will take way too much time. SQL to Change WordPress Images […]
Use Mailchimp? Why Your Sending Domain Age is Critical
Are you using a new domain to send your email marketing? A well used domain that you’ve owned for years will get you better open and click rates! The age of your domain and various other factors affect your domain quality. In my Mailchimp classes I always discuss domain quality (also called domain reputation, sender […]
Mailchimp Donation Button Creator
Email marketing is very effective in engaging contacts for charities and Not-for-profit organisations. Assisting charities get more, and bigger, donations is a frequent request that my charity clients ask of me. All too often charities haven’t considered email marketing as a way to increase donations but it is a perfect way to encourage donations with […]
Automatically Send a Mailchimp Campaign as an Email Is Opened
Want to learn a slightly more advanced Mailchimp automation that is sure to get you great conversions? Follow these instructions as we learn how to create a follow-up campaign that will be sent when an email campaign is opened by a subscriber. When to Use a Follow-up Email Campaign Creating a follow-up message that is […]
The Layout for Email Marketing That Gets the Best Results
A big issue that many email marketers face is that an email campaign looks different on different devices. Learn how to make sure that your email campaigns look stunning on all devices! Why Email Message Display Differently on Devices Over 21 years ago, in RFC 2183, it was written: [This] document does not address the […]