It was a pleasure delivering a presentation to attendees of the Independent Hardware Group of Mitre10 at their expo at the Adelaide Convention Centre. Attendees were hardware retail store owners and my presentation was about how Mailchimp can help their marketing and, in particular, increase sales. The talk was part of the Striven POS session […]
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Five Tips for Better Email Marketing
Email marketing can realise a very favourable ROI. Below are five tips that are sure to increase the effectiveness of your email campaigns and, subsequently, the ROI. Get Your Message in Front of Subscribers Surely if we send an email campaign, our subscribers will receive our message? Unfortunately there are many reasons that your subscribers […]
Three Big Mailchimp Tips for NFPs
Every message counts! What I mean by that is that you want to get your message in front of as many interested people as possible. Once you have your message in front of people you want a positive outcome from your communication (e.g. a donation, brand awareness etc.). The charity, NGO and NfP industries are […]
Simple Steps to Authenticate your Mailchimp Domain
There are three reasons that you should authenticate your Mailchimp domain: Your email campaign will show you as the sending domain and not Mailchimp and More of your emails will get through spam filters (and it will be more difficult for spammers to spoof your domain). Authenticating your domain is a once-off activity. Firstly we […]
How to Add the First Name to your Mailchimp Campaign
It is proven that by greeting our subscribers by their name increases interaction rates (and subsequently sales or donations). Fortunately it is simple in Mailchimp to automatically add the first name of each subscriber to our email campaigns. Instructions to Add a Subscribers First Name in Mailchimp Enter the first name of your subscribers in […]
Why Your Domain May Be the Reason for Messages Going to Spam
In my Mailchimp classes (both online and classroom training) I always go through why spam filters may identify email campaigns as spam. There are the usual things that many people are aware of in avoiding being identified as a spammer such as not enough text in a campaign and not using a high quality email […]