Merge tags in Mailchimp help to automatically populate various information into an email campaign. Merge tags may be used for inserting your blog post content into a campaign through to personalising an email with the recipients first name. A question I get asked often in Mailchimp training is how to set a default value for […]
Mailchimp
Correct images sizes to use in Mailchimp
Questions relating to image sizes are always asked in Mailchimp training. So just how do we make sure that images are the correct size in our Mailchimp Campaigns? Read on if you’re creating a standard Campaign; if you’re creating an RSS Campaign then read about images from Blogs. Update: Please view the new way to […]
How does Mailchimp send my blog content?
Mailchimp has a really simple means of automating the sending of your blog content as a Campaign (email newsletter); RSS-to-Email. Most blogging services such as WordPress, Blogger, Weebly and Wix automatically create a feed in the form of RSS or Atom. The feed contains the content of your blog posts in a way that Mailchimp […]
What to do about Mailchimp Bounce and List Deletion Warning
So you’ve imported a list of subscribers into Mailchimp and now you see the following message: Bounce and List Deletion Warning Mailchimp’s artificial intelligence system, Omnivore, automatically scanned your recent import. Omnivore flagged the list for having a large number of addresses that may cause complaints, high bounce rates, or blacklistings. Our research shows that […]
How to get Mailchimp Subscriber Popup working in WordPress
I spend an equal amount of my working time on WordPress and Mailchimp related tasks. I’m listed by Mailchimp as an Expert and have worked as a WordPress specialist for quite a few years. It’s rare however that I get to work on a technical challenge involving both at the same time. Today however was […]
Add focus to a Mailchimp subscribe form field
I’ve written various posts in the past regarding how to have a form field in focus automatically when a website page loads. What we mean by in focus is that the cursor will be active in a predefined field when a webpage is loaded. This means that all the viewer need do is start typing […]
Survey: Email marketing significantly beats Facebook
Social Media is all the rage. Businesses of all sizes seems to spend inordinate amounts of time on their social media. Latest research suggests that email marketing still is far more effective at both converting readers and gaining followers (or subscribers). … adults who want to stay in touch with your brand are almost twice […]
How to find your Mailchimp API key
A Mailchimp API key is usually needed if you use an external application or service to integrate with Mailchimp. For example you may have a Mailchimp sign-up form on your WordPress website that automatically adds new subscribers to your Mailchimp list. There are various ways to locate your Mailchimp API key but below is by […]
How to set a default value for Mailchimp fields
Mailchimp allows a very useful feature called Merge Tags. Merge Tags are a means of inserting data from our subscribers list into a Campaign (a Campaign is the email newsletter that is sent to your subscribers). This is extremely useful for personalising Campaigns such as inserting the recipients first name into the email. But what […]
Why you must use tables … for email newsletters
Some clarity is needed. HTML Tables should only ever be used for tabular data and not for pure presentational purposes (that’s what CSS is for). Well, that’s according to HTML5 and best practice standards for website design. When creating an email marketing campaign however just forget about best practice as tables rule the world for email! […]