Social Media is all the rage. Businesses of all sizes seems to spend inordinate amounts of time on their social media. Latest research suggests that email marketing still is far more effective at both converting readers and gaining followers (or subscribers).
… adults who want to stay in touch with your brand are almost twice as likely to sign up for your emails as to interact with you on Facebook. Forrester, November 2014
With services such as Mailchimp, Aweber and Campaign Monitor, sending effective email newsletters is so simple and yet so effective.