The two primary measures in email marketing are open and click rates. Most of us know that that an 'open' implies that the recipient has taken an action to read an email. A click is quite simply a click on a hyperlink in the email campaign. How to calculate the open rate That sounds simple … [Read more...] about How is the email marketing open rate measured?
I'm certainly no coder however use my limited PHP skills to access the Mailchimp API when I need to. GET Mailchimp campaigns via the API I recently needed to GET campaign information for the previous month via the Mailchimp API. Mailchimp campaign information isn't returned sorted by date. … [Read more...] about How to set the sort order for the Mailchimp API
You may have noticed when you view your Mailchimp Audience that there are two different contact numbers shown; one for contacts and one for subscribers. The video below explains the difference between the two. In addition a way to reduce your Mailchimp monthly cost is … [Read more...] about Why Mailchimp shows different contact and subscriber numbers
I often get asked in my Mailchimp classes and meetups to explain the difference between Mailchimp Groups, Segments and Tags. All have similar functionality in that they allow for targeting our marketing however there are significant differences between when we should use one over the … [Read more...] about The simple guide to Mailchimp Groups, Segments and Tags
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves … [Read more...] about Should you verify email addresses?
When a person clicks the unsubscribe link in your Mailchimp email marketing campaign, they are shown a survey that asks them why they unsubscribed. Whether the person completes the survey or not, the person will be marked as unsubscribed in your Mailchimp audience. For branding purposes it is … [Read more...] about How to easily brand the Mailchimp unsubscribe survey form
If you import contacts into Mailchimp using Excel, CSV or copy-paste you may have issues importing role-based email addresses such as [email protected], [email protected] and so on. Fortunately there is a simple work-around. This video shows how role-based email addresses may be added to your … [Read more...] about How to add role-based emails to Mailchimp
The ability to create a survey easily in Mailchimp is relatively new. Since the functionality was introduced I have used surveys for numerous activities including feedback from the hundreds of people that attended my live online Mailchimp meetups. I find the surveys simple to create and the … [Read more...] about Get new leads easily with a Mailchimp survey
A question I sometimes get asked in my Mailchimp classes is how Mailchimp may be used in the sales funnel. Mailchimp can be used effectively in various parts of the sales funnel and in this video I show how prospects may be differentiated from leads in a Mailchimp Audience. In summary, email … [Read more...] about Turn leads into Prospects using Mailchimp