Some clarity is needed. HTML Tables should only ever be used for tabular data and not for pure presentational purposes (that’s what CSS is for). Well, that’s according to HTML5 and best practice standards for website design. When creating an email marketing campaign however just forget about best practice as tables rule the world for email! Creating a newsletter to send via email means that tables must be used for presentation. In fact nested tables are the order of the day so just forget about modern web design in email.
If you look at the HTML code for an email, you will see that it is made up of nested tables. The email itself is a larger table, each block (the greeting, introduction, coupon, etc.) is a table, and each block contains tables. Constant Contact
The reason for this throwback to the 1990s (i.e. using tables for presentation) is because of the way that various email readers handle CSS and HTML. Some email readers are way ahead of others however some are just plain archaic. Below is an example of how the same email looks in two of the most popular email clients; Gmail and Outlook 2007. Notice how the same content and style sent to two of the biggest email readers just looks so different.
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MD Satu says
October 20, 2017 at 2:41 amHello Gary,
It’s a valuable information. Thanks for sharing this. I like a list of best Mailchimp template.
Roger Audet says
October 2, 2018 at 12:24 amWhen I export a mailchimp campain to a html file, there does not seem to be a table enclosing the whole email and Outlook express has a tendency to split the different tables forming the email apart all over the place. How to insure that and exported html file will be enclosed by a table from Mailchimp?