Merge tags in Mailchimp help to automatically populate various information into an email campaign. Merge tags may be used for inserting your blog post content into a campaign through to personalising an email with the recipients first name.
A question I get asked often in Mailchimp training is how to set a default value for a field that will be used by the merge tag should a value not exist in the field for the subscriber. As an example, say we want to start the email message with Hi
*|FNAME|* (this will insert the value entered for the subscriber in the First Name field) but not all subscribers have provided their first name. Luckily it’s really easy to set a merge tag default value for fields to be used in a case just like this.
How to set a default merge tag value
Follow these instructions to set a default merge tag value for a field (in this example we set a default for the First Name field):
- From the Mailchimp dashboard click the list where you want to set the default value for a field.
- Click Signup forms.
- Click the Select button next to General forms.
- Click the First Name field.
- In the default merge tag value field, enter the text you want to appear for the merge tag (if there is no first name assigned to a subscriber).