I use SVG files in my websites in place of image files wherever I can. I love the ease of changing the properties of an SVG ‘image’ such as the colour. In particular the small file-size (relatively to a PNG or JPEG image) and ability to scale whilst maintaining visual quality are winners for me. […]
How to change permalinks without losing SEO
I have been blogging using WordPress for about ten years. When I started blogging there were numerous considerations when choosing a premalink structure for posts that are no longer relevant. These included: Speed: Having the post id in the permalink was necessary as WordPress slowed down if this wasn’t included. Google news: If one wanted […]
How to embed any Wistia video into WordPress
With a Wistia hosted video, it’s possible to alternate click on the video and click Copy link and thumbnail. This will give you some HTML similar to the following: If you then paste the provided HTML (as above) and save to the text section of your WordPress page or post editor you’ll get an image […]
How to use Font Awesome icons as backgrounds in WordPress
I was recently creating a landing page for my Mailchimp classes and wanted to use an icon font as a background image in place of a JPG, PNG or other image. Image files slow down webpage load speed so it makes sense to use a lightweight icon font instead of a background image where possible. […]
The cheapest way to boost your eCommerce sales
Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. Getting past customers to repeat purchase is way […]
The cost of not using Shopify or WooCommerce to sell online
I recently compared the ongoing cost of using Shopify versus WordPress WooCommerce for a small online store. Just after I’d published that post I received a request to help a business integrate their custom developed eCommerce platform with the Mailchimp API. That got me thinking how important it is that the majority of businesses choose […]