How to style SVG with CSS in WordPress

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We work with large multi-nationals, government departments through to small businesses to deliver spectacular results from email marketing.

September 14, 2018 by Gary Leave a Comment

I use SVG files in my websites in place of image files wherever I can. I love the ease of changing the properties of an SVG ‘image’ such as the colour. In particular the small file-size (relatively to a PNG or JPEG image) and ability to scale whilst maintaining visual quality are winners for me. […]

How to change permalinks without losing SEO

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August 31, 2018 by Gary Leave a Comment

I have been blogging using WordPress for about ten years. When I started blogging there were numerous considerations when choosing a premalink structure for posts that are no longer relevant. These included: Speed: Having the post id in the permalink was necessary as WordPress slowed down if this wasn’t included. Google news: If one wanted […]

How to embed any Wistia video into WordPress

MailChimp Training, Consulting & Integration Experts

We work with large multi-nationals, government departments through to small businesses to deliver spectacular results from email marketing.

January 12, 2018 by Gary Leave a Comment

With a Wistia hosted video, it’s possible to alternate click on the video and click Copy link and thumbnail. This will give you some HTML similar to the following: If you then paste the provided HTML (as above) and save to the text section of your WordPress page or post editor you’ll get an image […]

How to use Font Awesome icons as backgrounds in WordPress

MailChimp Training, Consulting & Integration Experts

We work with large multi-nationals, government departments through to small businesses to deliver spectacular results from email marketing.

November 17, 2017 by Gary Leave a Comment

I was recently creating a landing page for my MailChimp classes and wanted to use an icon font as a background image in place of a JPG, PNG or other image. Image files slow down webpage load speed so it makes sense to use a lightweight icon font instead of a background image where possible. […]

The cheapest way to boost your eCommerce sales

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We work with large multi-nationals, government departments through to small businesses to deliver spectacular results from email marketing.

September 29, 2017 by Gary Leave a Comment

Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. Getting past customers to repeat purchase is way […]

The cost of not using Shopify or WooCommerce to sell online

MailChimp Training, Consulting & Integration Experts

We work with large multi-nationals, government departments through to small businesses to deliver spectacular results from email marketing.

May 4, 2017 by Gary Leave a Comment

I recently compared the ongoing cost of using Shopify versus WordPress WooCommerce for a small online store. Just after I’d published that post I received a request to help a business integrate their custom developed eCommerce platform with the MailChimp API. That got me thinking how important it is that the majority of businesses choose […]

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