Do you want to learn how to use Mailchimp for email marketing? I’ll be holding a small class in Hobart on the 10th November 2017. Learn more & book Who should attend this Mailchimp training? This four hour class will get you confident with using Mailchimp for email marketing. past attendees, whether beginners or those […]
Mailchimp
The cheapest way to boost your eCommerce sales
Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. Getting past customers to repeat purchase is way […]
Mailchimp provides Google Remarketing Ads
Google remarketing adverts (also called retargeting ads) result in increased sales. Most of us have visited a website and then seen adverts for that website as we browse the Internet. Remarketing ads are the adverts that are shown to you for websites that you have visited in the past. I’ve written in the past how […]
Why You Shouldn’t Use Mailchimp Conditional Content
I was recently asked by an NFP customer if I teach adding conditional content in my Mailchimp classes. I have added below my response to the client. Firstly however let me explain what is meant by conditional content. What is Mailchimp Conditional Content? In a Mailchimp campaign, content may be shown to some recipients and […]
Boost your Charity with Mailchimp
Email marketing proves very successful for many types of NFP organisations (also called non-profit organisations). Below are three ways that email marketing with Mailchimp may be used to meet the goals of your charity or NFP. Best of all, not only is email marketing effective, it is also very simple to create and send high […]
Hurt Spammers by Marking Their Emails as Spam
All of us get email marketing and phishing messages from people that we have not heard of. These unsolicited email massages are referred to as junk or spam messages. It is very important to distinguish between unsolicited email messages and those messages that you subscribed to but no longer wish to receive. Below is a […]
Want more sales? Simply connect Shopify with Mailchimp
Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it’s simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling campaigns and consumable repurchase reminders. Why connect Mailchimp and Shopify There are […]
5 Quick Ways to Get More Mailchimp Subscribers
Most organisations are looking to attain more leads. Email marketing is a great way of converting leads into paying customers (or donors or volunteers if you’re a charity or not-for-profit organisation). In Mailchimp training I often get asked by attendees how they may attain more subscribers for their email marketing. Below are five of the […]
How to recall your Mailchimp Campaign
A question that I get asked once in awhile is how a sent Mailchimp campaign may be amended or recalled. Quite simply it isn’t possible to recall a Mailchimp campaign. Some Mailchimp customers can cancel sending a campaign Mailchimp Pro subscribers (Mailchimp Pro is a $199 p.m. add-on) have the option of stopping sending of […]
Conversions in Email Marketing
A conversion is the objective of the email campaign we send. Understanding the reason that we send email marketing is important. The objective defines our email marketing strategy (including design, how often we send a campaign, how we segment our list and so on). Conversions mean varying things to different organizations. A charity or not-for-profit […]