Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. Getting past customers to repeat purchase is way […]
Shopify
Want more sales? Simply connect Shopify with Mailchimp
Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it’s simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling campaigns and consumable repurchase reminders. Why connect Mailchimp and Shopify There are […]
The cost of not using Shopify or WooCommerce to sell online
I recently compared the ongoing cost of using Shopify versus WordPress WooCommerce for a small online store. Just after I’d published that post I received a request to help a business integrate their custom developed eCommerce platform with the Mailchimp API. That got me thinking how important it is that the majority of businesses choose […]
Why WooCommerce is really more expensive than Shopify
The two eCommerce services and software that I work with most often are WordPress WooCommerce and Shopify. Clients often state that they are adverse to the monthly cost associated with Shopify and therefore choose WooCommerce because it is free to install and use. This is usually a false rationale however as Automattic (the parent company […]
How to use Stripe with Shopify
As I assist my eCommerce clients to integrate Shopify and Mailchimp as well as train people how to integrate the two services, I need a Shopify store on which to test and demonstrate. I have used various demo Shopify stores in the past to demonstrate to clients how they can increase sales by integrating with […]
Shopify Training in Sydney
Want to sell online using Shopify? Shopify is a very popular and good ecommerce service. Getting a company to setup your Shopify store for you will cost thousands of dollars. We have great news however; we’ll teach you how to setup your own Shopify website. Yes, we’ll soon be delivering Shopify training courses in addition […]
Create a Shopify Theme Dev Environment
I’ve recently been working with setting up Shopify online stores. There are a few popular ecommerce services out there that are very powerful, inexpensive and really good but I just love the architecture and coding practices that Shopify use. For themes, Shopify use Liquid (resulting in files having the .liquid file extension) which is a Ruby programming language […]
