Google remarketing adverts (also called retargeting ads) result in increased sales. Most of us have visited a website and then seen adverts for that website as we browse the Internet. Remarketing ads are the adverts that are shown to you for websites that you have visited in the past. I’ve written in the past how to enable email remarketing with Mailchimp and am very excited that Mailchimp will offer a simple way to create Google remarketing ads from early October.
Remarketing lets you show ads to people who’ve visited your website or used your mobile app. Google
I’ve used Google remarketing ads on and off for numerous years. I’ve seen good results and my clients have too. Although effective, remarketing ads can be quite complex to setup in Google Adwords. Mailchimp has made advertising on Facebook simple and I certainly expect that creating remarketing ads through Mailchimp will be just as easy.
Google Ads through Mailchimp
Watch the video from Mailchimp below to understand further how Google remarketing through Mailchimp will work.