Mailchimp landing pages are now available. The familiar and easy to use Mailchimp campaign builder makes creating landing pages quick and simple. It’s early days for creating landing pages with Mailchimp; there are two templates available with one being for creating product landing pages and one template for creating signup landing pages (i.e. so visitors […]
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Our email marketing advice as published by Officeworks
I was quoted recently in an Officeworks article about email marketing. It’s a great piece and well worth reading if you use, or are interested in, email marketing (no matter if you use Mailchimp, Constant Contact, Infusionsoft, AWeber or any other email marketing platform). Email marketing should be quick and simple I always try to […]
The time of day you should send Mailchimp campaigns
Many years ago someone wrote on the Web that the best time to send email campaigns is mid-morning on Tuesdays. I have absolutely no idea where this (apparent) fact came from but I assure you that it is incorrect. Well, to be honest, it may actually sometimes be the best time to send. Let me […]
The only information you should have for Mailchimp subscribers
What data should you have for each of your Mailchimp email marketing subscribers? Just having an email address for each contact isn’t sufficient. Having the mobile phone number and, usually, last name of subscribers just isn’t worthwhile from an email marketing perspective. Let me explain further. Your Mailchimp list requires three items/elements for each contact: […]
The ultimate Mailchimp Best Practices Guide
Below are slides I’ve put together in order to help people get more from Mailchimp. The best practices guide is designed to: Make it simpler to understand how Mailchimp fits together. Provide tips and tricks to get better results from email marketing. Improve how you use Mailchimp (if you already use Mailchimp) or get you […]
The easy way to resize images in Mailchimp
Many Mailchimp users aren’t aware of how simple it is to add and resize images in Mailchimp itself. I created the video below showing how to add images and then use Mailchimp to resize the images automatically. Video Transcript for resizing images in Mailchimp Hi this is Gary from OrganicWeb. I often get asked in […]
3 ways to save on your Mailchimp subscription
None of us like to spend more money than we have to. Even although the ROI with email marketing is generally overwhelmingly positive, most of us still wouldn’t want to pay more than we have to for email marketing. In Mailchimp, each subscribed email address we have in our lists counts towards what we pay […]
How I’m stopping my domain being used by spammers
Last week I wrote about how my domain is being used for spoofing. I also mentioned how the only way to try to protect your domain reputation from spoofing is to add a DMARC DNS record to your domain. Unfortunately anyone can send spam and malware messages and add your email address as the sender; […]
How accurate are Mailchimp open rates?
Measuring the effectiveness of an email campaign usually involves looking at the open rate. The open rate is the proportion of all recipients who opened your email so that they could read your campaign. There are various industry benchmarks in regards to open rates; for example a charity can expect to get about a 26% […]
Fix spam emails being sent from your domain
I recently noticed that my domain was being spoofed. Spoofing is where an email being sent is manipulated to seem like it is sent from a different domain. Spoofing is typically used for malicious purposes as the sender is misrepresenting the sender of the message. Your domain reputation is extremely important and if your domain […]