Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it’s simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling campaigns and consumable repurchase reminders.
Why connect Mailchimp and Shopify
There are many reasons for integrating Shopify and Mailchimp. When correctly integrated then your customers and their sales data are transferred to your Mailchimp list. Once in Mailchimp then the data can be used for marketing purposes. Here are some ways that my clients use Mailchimp to get more sales for their Shopify stores:
- There is a product recommendation content block available in Mailchimp once Shopify is connected. My clients are able to quickly create a campaign that converts to sales.
- A wine company recommends a new vintage (year) when released to buyers of past vintages. The wine company knows that those customers are likely to buy as they’ve chosen that wine variety in the past.
- A clothing company sends a re-engagement campaign to all clients that haven’t purchased for six months.
- A turf supplier sends a lawn fertilizer purchasing recommendation each spring to past customers.
The above are only a few ways that my clients use their Shopify to Mailchimp integration to increase sales.
How to connect Shopify with Mailchimp
Connecting Shopify with Mailchimp doesn’t need to be difficult. In fact, once connected, the integration itself does the heavy lifting of getting the product and purchase data into your Mailchimp account.
Once you’ve enabled the integration you’ll need to setup your ongoing campaigns (Automation). Mailchimp has numerous Ecommerce Automation workflows that are there to help you get started.
What are you waiting for? If you have a Shopify store then sign-up for a Mailchimp account and connect the two today. You’ll be amazed at how effective it is.
Contact me if you need help connecting Shopify and Mailchimp.