Google remarketing adverts (also called retargeting ads) result in increased sales. Most of us have visited a website and then seen adverts for that website as we browse the Internet. Remarketing ads are the adverts that are shown to you for websites that you have visited in the past. I’ve written in the past how […]
Marketing
Why You Shouldn’t Use Mailchimp Conditional Content
I was recently asked by an NFP customer if I teach adding conditional content in my Mailchimp classes. I have added below my response to the client. Firstly however let me explain what is meant by conditional content. What is Mailchimp Conditional Content? In a Mailchimp campaign, content may be shown to some recipients and […]
Boost your Charity with Mailchimp
Email marketing proves very successful for many types of NFP organisations (also called non-profit organisations). Below are three ways that email marketing with Mailchimp may be used to meet the goals of your charity or NFP. Best of all, not only is email marketing effective, it is also very simple to create and send high […]
Hurt Spammers by Marking Their Emails as Spam
All of us get email marketing and phishing messages from people that we have not heard of. These unsolicited email massages are referred to as junk or spam messages. It is very important to distinguish between unsolicited email messages and those messages that you subscribed to but no longer wish to receive. Below is a […]
Want more sales? Simply connect Shopify with Mailchimp
Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it’s simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling campaigns and consumable repurchase reminders. Why connect Mailchimp and Shopify There are […]
5 Quick Ways to Get More Mailchimp Subscribers
Most organisations are looking to attain more leads. Email marketing is a great way of converting leads into paying customers (or donors or volunteers if you’re a charity or not-for-profit organisation). In Mailchimp training I often get asked by attendees how they may attain more subscribers for their email marketing. Below are five of the […]
How to recall your Mailchimp Campaign
A question that I get asked once in awhile is how a sent Mailchimp campaign may be amended or recalled. Quite simply it isn’t possible to recall a Mailchimp campaign. Some Mailchimp customers can cancel sending a campaign Mailchimp Pro subscribers (Mailchimp Pro is a $199 p.m. add-on) have the option of stopping sending of […]
Conversions in Email Marketing
A conversion is the objective of the email campaign we send. Understanding the reason that we send email marketing is important. The objective defines our email marketing strategy (including design, how often we send a campaign, how we segment our list and so on). Conversions mean varying things to different organizations. A charity or not-for-profit […]
Add Coupon Codes to Mailchimp
Do you have a need to send coupon codes to your Mailchimp subscribers? Perhaps you have a Shopify store or sell tickets on Eventbrite and want to provide customers with individual discount codes. Fortunately this is very simple using Mailchimp. There are two sets of steps involved in sending your contacts discount codes; adding the […]
How to connect Mailchimp with Eventbrite
Getting your Eventbrite attendees into your Mailchimp list can be easily automated. You’ll then be able to send email campaigns to past and future event attendees in addition to targeting these attendees in Facebook adverts. The benefits of integrating Eventbrite with Mailchimp Once Mailchimp and Eventbrite have been integrated there are three distinct features available: […]