Remarketing is incredibly simple to do in Mailchimp. It takes seconds and, oddly enough, few people know the capability even exists. Many people in my Mailchimp classes ask if there is an extra cost for remarketing (also called re-targeting and re-engagement); the great news is that even free Mailchimp accounts have the ability for remarketing. What is […]
Marketing
Make Mailchimp to Facebook look better
If you share your Mailchimp email campaigns to Facebook then you may have noticed that the post in Facebook doesn’t look good. Recently many of my Mailchimp training attendees in Australia have asked how they may control what is shared from Mailchimp to Facebook in order that the Facebook posts may look better. For example, […]
Should you use batch delivery in Mailchimp?
Mailchimp allows you to send your email campaign in multiple batches. This means that, for example, you may instruct Mailchimp to send your campaign in intervals. But how does this help and should you be using scheduled batch delivery? What to know about batch email delivery and throttling The concept of throttling has been around […]
Mailchimp – the difference between segments and groups
There are a few things that people find confusing in Mailchimp; in every Mailchimp class people ask what the difference is between segments and groups. Of course there are the the official explanations however I believe that the difference is simpler to explain. What is a Mailchimp group [A group is] a collection of subscribers, […]
Mailchimp Segments – A worksheet to help create your segments
A list in Mailchimp contains your contacts (also called ‘subscribers’). Your contacts may then easily be targeted with campaigns that are relevant using segments. Below is a workbook that I use in my Mailchimp classes to help people identify their target segments and setup those segments in Mailchimp. Feel free to use the guide and […]
Update Mailchimp Security & Save Money
WannaCrypy has wreaked havoc on computers that haven’t been updated in ages. Microsoft repeatedly notified users of the dangers of not updating their software but in many cases the warnings fell on deaf ears. We really do need to take online security seriously and the great news for Mailchimp users is that by enhancing security […]
Mailchimp vs. Social Media
I get asked during Mailchimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]
Mailchimp Automation Free for Everyone
Mailchimp announced yesterday that Automation will be available for all accounts (even free subscriptions). You can now setup your drip-marketing and auto-responders even if you are on a free Mailchimp account. In my Mailchimp training sessions I show people how to setup and use Automation. Attendees are usually amazed at how simple it is to […]
The quick way to add a Mailchimp field
By default, when you create a new Mailchimp list, three contact data fields are added; email address, first name and last name. For segmentation purposes most of us require more data so that we may target our email campaigns more effectively. Two common ways of adding Mailchimp fields There are a few ways that a […]
Get better results with Mailchimp for the Wine Industry
I work with many wine producers and sellers (especially eCommerce) here in Australia. The wine industry is perfectly placed to take advantage of email marketing to increase brand awareness and sales. Whilst wine making in Australia is, broadly speaking, very fragmented, the wine retail sector itself is dominated by two companies; Woolworths Limited (Dan Murphy’s, BWS) and […]