Getting your Eventbrite attendees into your Mailchimp list can be easily automated. You’ll then be able to send email campaigns to past and future event attendees in addition to targeting these attendees in Facebook adverts.
The benefits of integrating Eventbrite with Mailchimp
Once Mailchimp and Eventbrite have been integrated there are three distinct features available:
- Your event attendees will be synchronized to your Mailchimp list.
- You’ll quickly be able to send a Mailchimp campaign promoting your Eventbrite event.
- Reports will be available detailing event sales resulting from your Mailchimp campaigns.
How to get your Eventbrite attendees into your Mailchimp list
Integrating Mailchimp and Eventbrite is quick and simple. Best of all, once you’ve setup the connection then even future attendees will be updated to your Mailchimp list.
Mailchimp have developed an Eventbrite app that make the Eventbrite and Mailchimp connection work well. Here is how to install this free app:
- Go to https://www.eventbrite.com/spectrum/mailchimp/
- Click INSTALL APP.
- Follow the prompts.
It really is that simple.
Keep in mind however that Eventbrite will connect with a single Mailchimp list only. Depending on how you use Eventbrite, you may therefore have attendees from multiple events in a single Mailchimp list. I use a Zapier Zap in addition to this app (to pass event information with each attendee to Mailchimp) so that in Mailchimp I can distinguish between attendees of different events.