Through Mailchimp both marketing and transactional emails can be sent. Marketing emails are a form of direct marketing where we need permission to send the email to the recipient. Transactional emails don’t require the contact subscribing to receive the email. An example of a transactional email is an invoice whereas advising people of my upcoming […]
Marketing and Mailchimp News and Tutorials
More sales in 2 minutes a week with Mailchimp & eCommerce
If you have integrated your WooCommerce, Magento, Shopify or any other eCommerce software with Mailchimp then it’s time to boost your sales. In this tutorial Gary, a Mailchimp partner, shows how simple it is to create an email campaign to be sent weekly to automatically promote the latest two products added to your store. Connecting […]
Tutorial: Create a lead capture form and whitepaper download in Mailchimp
In this video I show how you can quickly create a landing page in Mailchimp that acts as a lead capture form. As soon as a contact submits their information via the form, they are sent an email with a link where they may download a whitepaper or any file. Promising a whitepaper when a […]
Top 5 tips for email marketing beginners
Are you starting out with email marketing? These tips are sure to make your email marketing simpler and more effective. In this video I go through the five things that I believe every person starting out with email marketing should know. I start with the importance of defining the objective of every email through design […]
Free Mailchimp Customer Journeys Course
Are you ready to learn Mailchimp Customer Journeys? Customer Journeys are multi-step marketing automations that are built in Mailchimp. This is a new service in Mailchimp that replaces automations. If you’re wanting to create multi-step marketing then Customer Journeys is the way to achieve what you want in Mailchimp. Sign up to learn about Customer […]
Introducing Mailchimp Customer Journeys
Mailchimp have released their Automations replacement and it’s called Customer Journeys. Customer Journeys are far more powerful than Automations; for example a contact can be tagged as an action (instead of having to send an email) and up to three starting points can be set to trigger the Journey. Customer Journeys also have Rules which […]
BIMI for Mailchimp. Get noticed in the Inbox.
With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I’m sure we’ll see open rates increase substantially for […]
Can I share my Mailchimp verification code with multiple people?
Does Mailchimp frequently ask you to enter a code to be able to access your account? Whilst this may be annoying it is definitely best practice and protects your user account from being used by people that may have attained your login details through illegal means. Multi-factor authentication (in this instance also termed two factor […]
Mailchimp | How to identify your most engaged contacts
I was asked by Brenda how she can identify the contacts that are most engaged with her email marketing campaigns. Luckily this is very simple in Mailchimp. In the video below I show how we create a segment in Mailchimp that identifies contacts that have a contact rating of three stars or more. These are […]
Get your Mailchimp domain authenticated
You absolutely should have your sending domain authenticated in Mailchimp. Once you authenticate the domain that you use as the sending domain in Mailchimp you’ll find fewer emails going straight to the spam folder. Why you must authenticate your domain Authenticating your domain is recommended by governments and security organizations. Authentication is essentially an email […]