With Gmail starting to show logos in the inbox it is a great time to start to prepare to have your logo show to your email message recipients. The display of logos in the inbox will greatly increase the chance of your email marketing getting noticed. I’m sure we’ll see open rates increase substantially for organizations that have their logo show.
The display of your logo in the inbox is an initiative called Brand Indicators for Message Identification (BIMI). For Gmail and other providers to show your logo in the inbox certain domain security records need to be added to your sending domain. If you use Mailchimp and want your logo to show for the emails that you send from Mailchimp, then you need to add certain domain records to the domain that you use to send from in Mailchimp.
How to enable BIMI
BIMI relies on the following records already being added to your domain:
In order to have your logo show in the inbox you’ll also need to add a TXT record to your domain that includes a link to your logo (in SVG filetype). The TXT record will be something like:
v=BIMI1; l=https://example.com/uploads/my-logo.svg; a=;
It’s still early days for BIMI with Yahoo and Google piloting BIMI with select brands. It’s almost certain however that BIMI will be enabled for widespread use in the near future.
Need help with BIMI?
This may sound a bit scary but it’s a relatively painless exercise if you know what you’re doing. If you help with enabling BIMI then contact me.