You absolutely should have your sending domain authenticated in Mailchimp. Once you authenticate the domain that you use as the sending domain in Mailchimp you’ll find fewer emails going straight to the spam folder.
Why you must authenticate your domain
Authenticating your domain is recommended by governments and security organizations. Authentication is essentially an email security mechanism that determines if the received message was in fact sent by the domain that purports to have sent the message (without authentication spoofing is incredibly simple) in addition to ensuring that the message wasn’t amended in transit.
From a marketers perspective authentication means:
- Receiving servers are less likely to send your messages to spam (and subsequently open and click rates improve).
- Emails sent from Mailchimp usually don’t show “on behalf of mailchimpapp.net,” “on behalf of mcsv.net,” or “via mailchimpapp.net”.
- Test emails sent from Mailchimp get received (rather than going straight to the spam folder).
How to get your domain authenticated
Authenticating your domain involves adding records to your domain name. The records added are termed SPF and DKIM records. The problem that a lot of people have is that if the records are added incorrectly it can easily stop you from receiving any emails and can take down your website.
I’ve authenticated hundreds of domains for clients over the years and have now setup a service to make it very simple for you to have your domain authenticated.
Head on over to Authenticately.com, place your order and start getting better email marketing results.