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Marketing and Mailchimp News and Tutorials
Why you’re getting an out of office for a non-contact in Mailchimp
I’ve recently been asked by a few of my clients as to why they are receiving out-of-office email replies from contacts that aren’t in their Audience (B.T.W. you can easily stop receiving out-of-office replies from your Mailchimp email marketing). An email campaign is sent from Mailchimp and an out-of-office reply is received. When the Mailchimp […]
How is the email marketing open rate measured?
The two primary measures in email marketing are open and click rates. Most of us know that that an ‘open’ implies that the recipient has taken an action to read an email. A click is quite simply a click on a hyperlink in the email campaign. How to calculate the open rate That sounds simple […]
How to set the sort order for the Mailchimp API
I’m certainly no coder however use my limited PHP skills to access the Mailchimp API when I need to. GET Mailchimp campaigns via the API I recently needed to GET campaign information for the previous month via the Mailchimp API. Mailchimp campaign information isn’t returned sorted by date. Because I needed campaigns sent for the […]
Why Mailchimp shows different contact and subscriber numbers
You may have noticed when you view your Mailchimp Audience that there are two different contact numbers shown; one for contacts and one for subscribers. The video below explains the difference between the two. In addition a way to reduce your Mailchimp monthly cost is described.
The simple guide to Mailchimp Groups, Segments and Tags
I often get asked in my Mailchimp classes and meetups to explain the difference between Mailchimp Groups, Segments and Tags. All have similar functionality in that they allow for targeting our marketing however there are significant differences between when we should use one over the other. Mailchimp recommend one Audience (there are many very good […]
Should you verify email addresses?
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves identifying the chance of deliverability for any given […]
How to easily brand the Mailchimp unsubscribe survey form
When a person clicks the unsubscribe link in your Mailchimp email marketing campaign, they are shown a survey that asks them why they unsubscribed. Whether the person completes the survey or not, the person will be marked as unsubscribed in your Mailchimp audience. For branding purposes it is advisable to add your logo and brand […]
How to add role-based emails to Mailchimp
If you import contacts into Mailchimp using Excel, CSV or copy-paste you may have issues importing role-based email addresses such as office@, support@ and so on. Fortunately there is a simple work-around. This video shows how role-based email addresses may be added to your Audience. Want more Mailchimp tutorials? Check out my other Mailchimp videos. […]
Get new leads easily with a Mailchimp survey
The ability to create a survey easily in Mailchimp is relatively new. Since the functionality was introduced I have used surveys for numerous activities including feedback from the hundreds of people that attended my live online Mailchimp meetups. I find the surveys simple to create and the reporting very good. In my advanced Mailchimp class […]