Interaction by your customer with your content leads to more conversions. A ‘scratch to reveal your discount’ (also called reveal marketing) works really well. Zembula and various other services provide this functionality however I wanted to see for myself how to create this reveal. Reveal Marketing is a tactic for raising engagement by requiring recipients […]
Marketing
Use Mailchimp? Why Your Sending Domain Age is Critical
Are you using a new domain to send your email marketing? A well used domain that you’ve owned for years will get you better open and click rates! The age of your domain and various other factors affect your domain quality. In my Mailchimp classes I always discuss domain quality (also called domain reputation, sender […]
Mailchimp Donation Button Creator
Email marketing is very effective in engaging contacts for charities and Not-for-profit organisations. Assisting charities get more, and bigger, donations is a frequent request that my charity clients ask of me. All too often charities haven’t considered email marketing as a way to increase donations but it is a perfect way to encourage donations with […]
Automatically Send a Mailchimp Campaign as an Email Is Opened
Want to learn a slightly more advanced Mailchimp automation that is sure to get you great conversions? Follow these instructions as we learn how to create a follow-up campaign that will be sent when an email campaign is opened by a subscriber. When to Use a Follow-up Email Campaign Creating a follow-up message that is […]
The Layout for Email Marketing That Gets the Best Results
A big issue that many email marketers face is that an email campaign looks different on different devices. Learn how to make sure that your email campaigns look stunning on all devices! Why Email Message Display Differently on Devices Over 21 years ago, in RFC 2183, it was written: [This] document does not address the […]
Ideas for Christmas marketing
The Christmas holiday season is almost upon us. Many organisations have started their Christmas marketing. In case you haven’t then here are three ways that you can use Mailchimp to easily get your message across these holidays. Send Seasons Greetings Postcards It is very simple in Mailchimp to create attractive and high quality postcards that […]
Three easy ways to get more sales with email marketing
Email Marketing can be extremely effective in increasing sales. Best of all, email marketing is quick, simple and results in leading ROI. I often hear people say that an email campaign takes them hours to create and send. If this is your experience then you are likely making your communication too complex; a study by […]
How to personalise the Mailchimp subject line
Adding a first name to your email campaign subject line will increase your email marketing open rates. Fortunately in Mailchimp it is incredibly simple to add a first name into your subject line. How to personalise your Mailchimp subject line Follow the instructions below to add the first name for each of your contacts in […]
Boost your ServiceM8 sales
Do you use ServiceM8 for your trade or service business? If so then it is inexpensive and simple to automate repeat sales. Promoting for repeat sales is usually a manual time consuming and often expensive exercise. We help our clients automate repeat purchases marketing; it is cost effective, takes next to no time and is […]
Mailchimp classes on the Gold Coast 2018
Do you want to learn how to use Mailchimp for email marketing? We’ve just released our next Mailchimp class dates for the Gold Coast. Why you should attend our Mailchimp training Our class sessions are small and personal and are designed for beginners as well as experienced users that want the best from Mailchimp. You’ll […]