I was recently asked by an NFP customer if I teach adding conditional content in my Mailchimp classes. I have added below my response to the client. Firstly however let me explain what is meant by conditional content. What is Mailchimp Conditional Content? In a Mailchimp campaign, content may be shown to some recipients and […]
Marketing
Boost your Charity with Mailchimp
Email marketing proves very successful for many types of NFP organisations (also called non-profit organisations). Below are three ways that email marketing with Mailchimp may be used to meet the goals of your charity or NFP. Best of all, not only is email marketing effective, it is also very simple to create and send high […]
The Spam Act 2003 doesn’t work. Let’s fix it!
The Federal Trade Commission in the U.S.A. is requesting comments regarding the CAN-SPAM Act. It has been 14 years since the CAN-SPAM Act was introduced and there is a growing community of ethical marketers, privacy proponents and others questioning the effectiveness of the Act in preventing unsolicited email from being sent (i.e. spam email messages). […]
Reasons that Mailchimp may block your account
I received the following message from a Mailchimp customer: Dear Gary, I’ve been blocked by Mailchimp and they advised me to look for an other provider. But I really didn’t do anything wrong. It’s so frustrating. And almost impossible to find the problem. Could you help me with that? Kind Regards There are numerous reasons […]
Behavioral email marketing in Mailchimp
I’ve noticed alot of information recently about behavioral email marketing (also spelled behavioural email marketing). Before someone asks me if behavioral email marketing may be achieved in Mailchimp I thought I should write an article for any interested people to learn more. What is behavioral email marketing Behavioral marketing is all about sending relevant messages […]
Mailchimp Training in Brisbane
Mailchimp makes email marketing simple and effective. Learn how to use Mailchimp in this small class that is perfect for beginners and those already using the leading email marketing software. Join us for our next class in Brisbane on the 14th July 2017. Learn More! Who should attend this Mailchimp class? Whether you’ve used Mailchimp […]
Mailchimp class in Perth on 18 July 2017
Sending high converting email campaigns should be quick and easy. Our small Mailchimp class to be held in Perth will get you going and feeling confident with Mailchimp in just four hours. Learn More Who should attend This Perth Mailchimp training is well suited for both beginners and those already using Mailchimp. If you’re new […]
Mailchimp Remarketing – a Guide
Remarketing is incredibly simple to do in Mailchimp. It takes seconds and, oddly enough, few people know the capability even exists. Many people in my Mailchimp classes ask if there is an extra cost for remarketing (also called re-targeting and re-engagement); the great news is that even free Mailchimp accounts have the ability for remarketing. What is […]
Mailchimp Automation Free for Everyone
Mailchimp announced yesterday that Automation will be available for all accounts (even free subscriptions). You can now setup your drip-marketing and auto-responders even if you are on a free Mailchimp account. In my Mailchimp training sessions I show people how to setup and use Automation. Attendees are usually amazed at how simple it is to […]
Three Quick Ways to Improve Mailchimp Open Rates
Email campaign open and click rates are the most commonly used measures when determining EDM effectiveness. These two measures are used to determine email marketing strategy, campaign design, content and much more. If your open and click rates are improving you’re going in the right direction. If the rates are below industry average or aren’t improving […]