The Christmas holiday season is almost upon us. Many organisations have started their Christmas marketing. In case you haven’t then here are three ways that you can use Mailchimp to easily get your message across these holidays.
Send Seasons Greetings Postcards
It is very simple in Mailchimp to create attractive and high quality postcards that will be delivered to your contacts letterboxes. In just a few minutes you can create and order postcards to wish your contacts seasons greetings.
The postcards created and sent via Mailchimp have two cost components; a printing cost and a postage cost. The costs are surprisingly inexpensive and reduce as your order size increases (postage from the U.S.A. per postcard to an Australian address is 66c).
Cross-promote your holiday offers
Many of my clients have seen fantastic results from cross-promoting using both email marketing and Facebook Ads. Brand awareness (top-of-mind) is greatly increased when using multiple channels to market to the same contacts.
In Mailchimp it’s simple to create an advert that shows in Facebook to your list or segment. To cross promote merely create an advert in addition to sending email marketing to the same segment or list.
Ask for donations
If you’re a not-for-profit or charity then this is a great time to ask for donations. Creating an email campaign is quick and simple and the results can be outstanding; merely by asking is often enough to get people to donate. Just remember to be short and to-the-point to get the best results.
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