In association with the Australian Council for International Development, I'll be presenting the below event on Tuesday 26th May 2015 from 1200 to 1300 AEST. Please register at https://plus.google.com/events/cl6bh1ofkhqin64h8hu3abgoo9k For those without a Google+ login you may watch the event … [Read more...] about Introduction to Mailchimp for not-for-profit organizations
Role-based email addresses are those that are generic or address a group rather than an individual person. The following are examples of role-based email addresses; [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected] and so on. So why do Mailchimp, AWeber, Constant Contact … [Read more...] about Why doesn’t Mailchimp allow role-based email addresses?
I know this is not new however this surely remains topical; Bing, the Microsoft Search Engine, advertises on Google (i.e. Google Adsense). I was performing a search today for a map of Lindfield (in Ku-ring-gai which is part of greater Sydney) and noticed the ‘sponsored link’ as per the image. So, … [Read more...] about Bing Adverts on Google
Product Positioning is about consistency in consumer perception. It is a marketing concept popularised by Ries and Trout in their 1980s book ‘Positioning: The Battle for your Mind’. Very simply, Positioning is about creating an identity in the mind of the consumer; Consumers have vast choice of … [Read more...] about Product Positioning Explained