Email campaign open and click rates are the most commonly used measures when determining EDM effectiveness. These two measures are used to determine email marketing strategy, campaign design, content and much more. If your open and click rates are improving you’re going in the right direction. If the rates are below industry average or aren’t improving […]
Marketing
Understanding Categories in Mailchimp API v3
I’m working with a large online flower seller here in Sydney, Australia. They want to use Mailchimp more effectively for their EDM and are having an integration between Mailchimp and their ecommerce software developed (to use the features of Mailchimp E-Commerce – previously eCommerce360). The developer of the integration asked about how a category is […]
Getting Mass Public Emails into Mailchimp
Many shopping centres, airports, hospitals, restaurants and events (concerts, sports, trade and so on) provide free Wi-Fi internet access. For people to be able to login to use the free internet, those connecting generally need to provide their email addresses. I help large and small organizations (including some of Australia’s largest stadiums) use this data […]
Mailchimp for Selling Property
We’re currently selling our house in West Pymble, New South Wales, Australia. As I make my living from helping organizations get more sales from EDM, specifically Mailchimp, I often analyse how sales people use, or don’t use, email marketing. House and property sellers that use Mailchimp effectively get incredible results from their campaigns; I’ve trained […]
A Simple Marketing Formula for Incredible Conversions
Ultimately, with EDM, we’re concerned with conversions. Of course a conversion can be defined as a sale for a business or a new donor for a charity or any other number of ways. Conversions are only beneficial if there is a good ROI. Targeting helps improve ROI and the hidden ingredient, persistence, can really boost your […]
How Mailchimp Boosts Eventbrite Registrations
I deliver Mailchimp training. I use Eventbrite to sell tickets for my public Mailchimp classes because it saves me masses of time; create an event and make it live and Eventbrite handles the money and bookings side of things for a small proportion of the value of sales. Eventbrite doesn’t actively promote events (yes it does […]
The Easy Way to Boost Revenue using Mailchimp
So you’re a Mailchimp guru. I assume you already use segmentation and personalization in your Campaigns? If not then you’re missing on a massive increase in open rates, click throughs and revenue. The ROI for EDM is widely known to be very positive. There are two two really simple to use features, segmentation and personalization, […]
Mailchimp Automatic List Delete Message
I work with many Mailchimp clients in helping them get more from their EDM. It is very common that people importing a list of new subscribers get Mailchimp compliance and Omnivore warnings and I assist by checking that the various email addresses are valid. Mailchimp compliance warnings cannot be ignored and there is very good […]
Free Mailchimp Subscriptions for everyone
The Mailchimp Expert Discount Program has changed for the better. Until now, by using the services of a Mailchimp listed Expert, you’d get 50% off your Mailchimp subscription for six months. Now you get your subscription for free for three months. Why not use our subscriber list verification service. By using our service you’ll get the three […]
Introduction to Mailchimp for not-for-profit organizations
In association with the Australian Council for International Development, I’ll be presenting the below event on Tuesday 26th May 2015 from 1200 to 1300 AEST. Please register at https://plus.google.com/events/cl6bh1ofkhqin64h8hu3abgoo9k For those without a Google+ login you may watch the event below. Thanks for joining 🙂 A brief introduction to email marketing with Mailchimp. Presented by Gary […]