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Engage Visitors with an Interactive Marketing Reveal

Interaction by your customer with your content leads to more conversions. A ‘scratch to reveal your discount’ (also called reveal marketing) works really well. Zembula and various other services provide this functionality however I wanted to see for myself how to create this reveal.

Reveal Marketing is a tactic for raising engagement by requiring recipients of a message to perform an interactive action in order to reveal the contents of the message.

— Salesforce

How to create a ‘scratch to reveal’ effect

Fortunately it was way simpler than I thought to create this awesome interaction; with a great example and a little bit jQuery and CSS manipulation I created the interaction below.

Mouse down or touch on photo to recolour

Can I use reveal marketing in email marketing?

Sadly the reveal effect as displayed cannot be used in email marketing. The capabilities of email readers is so fragmented that neither jQuery nor HTML5 can be reliably used in email messages.

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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