Interaction by your customer with your content leads to more conversions. A ‘scratch to reveal your discount’ (also called reveal marketing) works really well. Zembula and various other services provide this functionality however I wanted to see for myself how to create this reveal.
Reveal Marketing is a tactic for raising engagement by requiring recipients of a message to perform an interactive action in order to reveal the contents of the message.
How to create a ‘scratch to reveal’ effect
Fortunately it was way simpler than I thought to create this awesome interaction; with a great example and a little bit jQuery and CSS manipulation I created the interaction below.
Can I use reveal marketing in email marketing?
Sadly the reveal effect as displayed cannot be used in email marketing. The capabilities of email readers is so fragmented that neither jQuery nor HTML5 can be reliably used in email messages.