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Learn about Mailchimp email marketing open rates

Have you wondered why your open rates look too high or low? Or perhaps you don’t why some contacts have opened your email multiple times? This explanation by Mailchimp Partner, Gary Eckstein, will help you know how Mailchimp calculates open rates and why they may be inaccurate. Gary also explains how spam filters may open your email marketing and how the loading of images affects open rate reporting.

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Reader Interactions

Comments

  1. Linda Matthew says

    September 18, 2020 at 9:59 am

    Hi Gary,
    Great explanation of a very opaque topic, especially the multiple (>10) opens. I have always wondered about that.
    Thanks!
    Linda

    Reply
    • Gary says

      September 18, 2020 at 10:02 am

      Glad it helped Linda. Lots more hints and tips here too https://youtu.be/F4AQcTnDAHs

      Reply

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