Have you wondered why your open rates look too high or low? Or perhaps you don’t why some contacts have opened your email multiple times? This explanation by Mailchimp Partner, Gary Eckstein, will help you know how Mailchimp calculates open rates and why they may be inaccurate. Gary also explains how spam filters may open your email marketing and how the loading of images affects open rate reporting.
Interested in more Mailchimp tutorials?
Gary regularly publishes Mailchimp how-to videos on his YouTube channel. Click the button below to view more videos.