Social Media is all the rage. Businesses of all sizes seems to spend inordinate amounts of time on their social media. Latest research suggests that email marketing still is far more effective at both converting readers and gaining followers (or subscribers). … adults who want to stay in touch with your brand are almost twice […]
Marketing
How to find your Mailchimp API key
A Mailchimp API key is usually needed if you use an external application or service to integrate with Mailchimp. For example you may have a Mailchimp sign-up form on your WordPress website that automatically adds new subscribers to your Mailchimp list. There are various ways to locate your Mailchimp API key but below is by […]
How to set a default value for Mailchimp fields
Mailchimp allows a very useful feature called Merge Tags. Merge Tags are a means of inserting data from our subscribers list into a Campaign (a Campaign is the email newsletter that is sent to your subscribers). This is extremely useful for personalising Campaigns such as inserting the recipients first name into the email. But what […]
Why you must use tables … for email newsletters
Some clarity is needed. HTML Tables should only ever be used for tabular data and not for pure presentational purposes (that’s what CSS is for). Well, that’s according to HTML5 and best practice standards for website design. When creating an email marketing campaign however just forget about best practice as tables rule the world for email! […]
Where can I see my past Mailchimp campaigns?
A question I get asked often when delivering Mailchimp training is where to find the link to sent Mailchimp campaign emails (i.e. archives). This is one of those things that is really useful if you want to include a link on your website to past issues of your email newsletters. Fortunately this is really simple […]
How to add Role Based Emails to Mailchimp
For very good reason, many of the good email marketing and newsletter services don’t allow the addition of role based emails as subscribers (e.g. Mailchimp, Aweber and Campaign Monitor). A role based email address is one that starts with something like admin or billing e.g. admin@example.com is a role based email address. Getting omnivore warnings […]
Mailchimp Sending Domains
Due to the way that Microsoft Outlook processes email and email addresses, it’s often necessary for recipients to add sending domains (i.e. whitelist) as Safe Senders to the Safe Recipients List. For various reasons most of the transactional email services and email marketing services use multiple sending domains and IP addresses which causes a headache […]
What are the list limits in Mailchimp?
Mailchimp is mighty powerful. It’s quite astonishing how specific audiences may be targeted in a campaign using Groups and/or Segments. Of course, the more relevant the email newsletter is to the recipient, the more likely that person is to take action such as buy or click. As a very brief introduction here is the definition […]
6 cool ways to get Mailchimp subscribers
There are plenty of ways to find subscribers for your Mailchimp email marketing lists. Many people don’t realise that software and service that they already use can be integrated with Mailchimp and therefore marketing made far more effective. Here are six ways to increase subscribers. Giveaway prizes to subscribers Got stickers or t-shirts to give […]
Select 1 Mailchimp list with Magento MageMonkey
I’ve been doing quite a few large integrations with Ecommerce software and systems and Mailchimp. It really is quite awesome how customer segments can be targeted and marketed to using Mailchimp Ecommerce 360 and Autoresponders. As an example it’s possible to automatically send a marketing email to buyers of a specific product a certain amount […]