I get asked during Mailchimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]
Archives for 2017
The cost of not using Shopify or WooCommerce to sell online
I recently compared the ongoing cost of using Shopify versus WordPress WooCommerce for a small online store. Just after I’d published that post I received a request to help a business integrate their custom developed eCommerce platform with the Mailchimp API. That got me thinking how important it is that the majority of businesses choose […]
Mailchimp Automation Free for Everyone
Mailchimp announced yesterday that Automation will be available for all accounts (even free subscriptions). You can now setup your drip-marketing and auto-responders even if you are on a free Mailchimp account. In my Mailchimp training sessions I show people how to setup and use Automation. Attendees are usually amazed at how simple it is to […]
Why WooCommerce is really more expensive than Shopify
The two eCommerce services and software that I work with most often are WordPress WooCommerce and Shopify. Clients often state that they are adverse to the monthly cost associated with Shopify and therefore choose WooCommerce because it is free to install and use. This is usually a false rationale however as Automattic (the parent company […]
The quick way to add a Mailchimp field
By default, when you create a new Mailchimp list, three contact data fields are added; email address, first name and last name. For segmentation purposes most of us require more data so that we may target our email campaigns more effectively. Two common ways of adding Mailchimp fields There are a few ways that a […]
Get better results with Mailchimp for the Wine Industry
I work with many wine producers and sellers (especially eCommerce) here in Australia. The wine industry is perfectly placed to take advantage of email marketing to increase brand awareness and sales. Whilst wine making in Australia is, broadly speaking, very fragmented, the wine retail sector itself is dominated by two companies; Woolworths Limited (Dan Murphy’s, BWS) and […]
Mailchimp Training on the Gold Coast
We’ve just secured a date for our next Mailchimp class in Southport on the Gold Coast in Queensland. Our classes are small and personal so please book early to avoid losing out. This training is perfect for beginners through to those that already use Mailchimp and want to use it even better. You’ll leave training […]
What are Mailchimp Contact Ratings?
One of the most useful metrics in understanding your Mailchimp subscribers is their member rating (also called contact rating). Unfortunately this incredibly useful data is little understood or known by Mailchimp users. The member rating is a quality score for each of your subscribers. To explain simplistically, the member rating shows how active the contact […]
Quick Shortcut to the Mailchimp File Manager
The Mailchimp File Manager is the place where the images, attachments and other media that you’ve uploaded to Mailchimp and included in your campaigns are shown. The File Manager makes reusing images and other media very simple and quick. One issue that I often get asked in Mailchimp training however is if there is a […]
Creating more effective eCommerce email campaigns
Did you know that through a few simple changes you could substantially increase your sales from email marketing campaigns? The ROI on email marketing for eCommerce can be overwhelmingly positive by following some simple rules. First off, let’s look at where we should be starting as a minimum. The lowdown stats on email marketing for […]