A conversion is the objective of the email campaign we send. Understanding the reason that we send email marketing is important. The objective defines our email marketing strategy (including design, how often we send a campaign, how we segment our list and so on). Conversions mean varying things to different organizations. A charity or not-for-profit […]
Archives for 2017
Add Coupon Codes to Mailchimp
Do you have a need to send coupon codes to your Mailchimp subscribers? Perhaps you have a Shopify store or sell tickets on Eventbrite and want to provide customers with individual discount codes. Fortunately this is very simple using Mailchimp. There are two sets of steps involved in sending your contacts discount codes; adding the […]
How to connect Mailchimp with Eventbrite
Getting your Eventbrite attendees into your Mailchimp list can be easily automated. You’ll then be able to send email campaigns to past and future event attendees in addition to targeting these attendees in Facebook adverts. The benefits of integrating Eventbrite with Mailchimp Once Mailchimp and Eventbrite have been integrated there are three distinct features available: […]
Image spam and how it affects your email campaigns
Many people don’t know that their email campaigns are immediately sent to spam (also called junk) because of their images. It is common best practice to ensure that there is an adequate amount of text in proportion to image content in an email message. Mailchimp recommend a maximum 20% image content to text content in […]
The Three Biggest Mailchimp Mistakes
As I work as a Mailchimp consultant and trainer I get a good overview of how people use Mailchimp. There are a few issues that cause many email marketers problem. Fortunately these issues are simple to avoid if you know what to look for. Below are the three most common issues that I encounter with […]
Add a navigation menu to Mailchimp campaigns
Occasionally I get asked by Mailchimp training attendees how to add a horizontal menu to email campaigns. Many people like to send an email message with a navigation bar similar to those on their website. Here is one way to add a menu to your Mailchimp campaign. You’ll need some HTML skills as there is […]
5 easy ways to improve your Mailchimp opens
A question I get asked in most Mailchimp training classes is how open rates may be improved. The good news is that a few small changes can have a very positive impact on your open rates. What are email marketing open rates Firstly we need to understand what an open rate measures. Quite simply an […]
The Spam Act 2003 doesn’t work. Let’s fix it!
The Federal Trade Commission in the U.S.A. is requesting comments regarding the CAN-SPAM Act. It has been 14 years since the CAN-SPAM Act was introduced and there is a growing community of ethical marketers, privacy proponents and others questioning the effectiveness of the Act in preventing unsolicited email from being sent (i.e. spam email messages). […]
Reasons that Mailchimp may block your account
I received the following message from a Mailchimp customer: Dear Gary, I’ve been blocked by Mailchimp and they advised me to look for an other provider. But I really didn’t do anything wrong. It’s so frustrating. And almost impossible to find the problem. Could you help me with that? Kind Regards There are numerous reasons […]
Fix Mailchimp Duplicate Footer Content
I received an email from a past Mailchimp training attendee as follows; wondered if you’d come across anything like this – down the very bottom of the email – two footers appear? With two Mailchimp Monkey Rewards badges, yet when I go into the campaign there is only one footer. I have seen this problem […]