WooCommerce by WordPress is very popular eCommerce software. I have many clients that have integrated their Shopify, WooCommerce, Magento and other eCommerce software with Mailchimp. The simplicity of marketing your products effectively is incredible once your store is integrated with Mailchimp. Best of all, many of the eCommerce integrations with Mailchimp are simple to setup […]
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Tutorial: Create a lead capture form and whitepaper download in Mailchimp
In this video I show how you can quickly create a landing page in Mailchimp that acts as a lead capture form. As soon as a contact submits their information via the form, they are sent an email with a link where they may download a whitepaper or any file. Promising a whitepaper when a […]
Introducing Mailchimp Customer Journeys
Mailchimp have released their Automations replacement and it’s called Customer Journeys. Customer Journeys are far more powerful than Automations; for example a contact can be tagged as an action (instead of having to send an email) and up to three starting points can be set to trigger the Journey. Customer Journeys also have Rules which […]
How to easily brand the Mailchimp unsubscribe survey form
When a person clicks the unsubscribe link in your Mailchimp email marketing campaign, they are shown a survey that asks them why they unsubscribed. Whether the person completes the survey or not, the person will be marked as unsubscribed in your Mailchimp audience. For branding purposes it is advisable to add your logo and brand […]
How to add role-based emails to Mailchimp
If you import contacts into Mailchimp using Excel, CSV or copy-paste you may have issues importing role-based email addresses such as office@, support@ and so on. Fortunately there is a simple work-around. This video shows how role-based email addresses may be added to your Audience. Want more Mailchimp tutorials? Check out my other Mailchimp videos. […]
Get new leads easily with a Mailchimp survey
The ability to create a survey easily in Mailchimp is relatively new. Since the functionality was introduced I have used surveys for numerous activities including feedback from the hundreds of people that attended my live online Mailchimp meetups. I find the surveys simple to create and the reporting very good. In my advanced Mailchimp class […]
Watch the Mailchimp meetup & learn audiences
The video below is from one of the four Mailchimp meetups that I hosted in April 2020. In this webinar I covered Mailchimp settings and audiences including tags, segments, importing contacts and much more. There are plenty of questions asked by participants as the meeting progresses. The meetups were attended by Mailchimp beginners as well […]
The difference between Mailchimp fields, tags and segments
I often get asked in my Mailchimp classes to explain the difference between fields, tags and segments. There is alot of confusion surrounding these three audience elements and in this video I explain the difference. In summary: Fields hold data that you add. A tag is a label that you assign to one or more […]
The Best Way to Avoid Mailchimp Going to Spam
There is a once-off action that can be taken in Mailchimp that will greatly reduce the change of your email campaigns going to recipients spam folders. Authenticating a domain in Mailchimp allows receiving servers to verify that your email marketing is authentic and will allow your messages through spam filters. These instructions show how to […]
Instructions to Add a Video to Mailchimp
Follow these simple steps that show how to add a video into your Mailchimp email marketing campaigns. Embedding a Youtube video is shown but the instructions work equally well for Vimeo or other hosted videos.