When a person clicks the unsubscribe link in your Mailchimp email marketing campaign, they are shown a survey that asks them why they unsubscribed. Whether the person completes the survey or not, the person will be marked as unsubscribed in your Mailchimp audience.
For branding purposes it is advisable to add your logo and brand colours to the unsubscribe survey. These video instructions demonstrate how to easily personalise the branding of the unsubscribe survey.
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