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The difference between Mailchimp fields, tags and segments

I often get asked in my Mailchimp classes to explain the difference between fields, tags and segments. There is alot of confusion surrounding these three audience elements and in this video I explain the difference.

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In summary:

  • Fields hold data that you add.
  • A tag is a label that you assign to one or more contacts. You define the tags that you want to use or tags may be added via an integration.
  • A segment is a filter of the data you have in Mailchimp (e.g. tags and/or fields). Segments help in targeting your marketing.

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Related

  • The simple guide to Mailchimp Groups, Segments and Tags
  • Learn the difference between Mailchimp Tags, Groups and Segments
  • How to Delete or Rename Mailchimp Tags

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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