The difference between Mailchimp fields, tags and segments

I often get asked in my Mailchimp classes to explain the difference between fields, tags and segments. There is alot of confusion surrounding these three audience elements and in this video I explain the difference.

In summary:

• Fields hold data that you add.
• A tag is a label that you assign to one or more contacts. You define the tags that you want to use or tags may be added via an integration.
• A segment is a filter of the data you have in Mailchimp (e.g. tags and/or fields). Segments help in targeting your marketing.