Learn How to Use Mailchimp Surveys

Time needed: 10 minutes.

Mailchimp have released their latest marketing functionality. Surveys are now available and enable Mailchimp users to collect responses to questions. In the past it has been necessary to use Typeform, JotForm, SurveyMonkey or any third-party survey software however now we can use Mailchimp Surveys.
Surveys were released today and below are instructions to use this new Mailchimp feature (please note that Mailchimp may change the functionality as time progresses).

1. Enter the Mailchimp Survey builder.

   Login to Mailchimp and click “Audience”and then “View Contacts”. Click “Surveys” in the menu.

2. Create your Survey questions.

   Click the “Create Survey” button then “Add Questions”. Click “Add a question” to add your questions. You’ll be able to add questions of the types; radio buttons, checkboxes, open text, 0-10 range and email. As you add questions you’ll notice that there are question settings for each question to the right of the screen (e.g. “Require the questions to be answered”).

3. Design your survey.

   To change the style of your survey and customize other options click “Design” (next to the word “Questions”. Here you’ll be able to change the background color of your survey, the confirmation message, button text (e.g. “Send” in place of “Submit”), logo and so on. Once you’ve finished styling and customizing then click the “Save and Close” button.

4. Make your survey live.

   To make your survey live, so that people may answer your survey questions, merely click “Turn On”. Once you have made your survey live you’ll be able to copy the survey URL to share in an email campaign (you have options for attributing the response should you so wish), sharing on Facebook or Twitter or sharing the Survey URL via any other means (e.g. a link from your landing page or website).

5. View your Survey responses

   At any time you’ll be able to see the response that have seen submitted via your Survey. Results are shown per survey by accessing the Surveys screen in Mailchimp (per item 1 above) and then clicking the name of your survey. You may also click the “View All Responses” to see a graph of responses to each question (and tag contacts that have provided a certain answer).