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You are here: Home / Marketing / Learn How to Use Mailchimp Surveys

Learn How to Use Mailchimp Surveys

Time needed: 10 minutes.

Mailchimp have released their latest marketing functionality. Surveys are now available and enable Mailchimp users to collect responses to questions. In the past it has been necessary to use Typeform, JotForm, SurveyMonkey or any third-party survey software however now we can use Mailchimp Surveys.
Surveys were released today and below are instructions to use this new Mailchimp feature (please note that Mailchimp may change the functionality as time progresses).

  1. Enter the Mailchimp Survey builder.

    Login to Mailchimp and click “Audience”and then “View Contacts”. Click “Surveys” in the menu.

  2. Create your Survey questions.

    Click the “Create Survey” button then “Add Questions”. Click “Add a question” to add your questions. You’ll be able to add questions of the types; radio buttons, checkboxes, open text, 0-10 range and email. As you add questions you’ll notice that there are question settings for each question to the right of the screen (e.g. “Require the questions to be answered”).

  3. Design your survey.

    To change the style of your survey and customize other options click “Design” (next to the word “Questions”. Here you’ll be able to change the background color of your survey, the confirmation message, button text (e.g. “Send” in place of “Submit”), logo and so on. Once you’ve finished styling and customizing then click the “Save and Close” button.

  4. Make your survey live.

    To make your survey live, so that people may answer your survey questions, merely click “Turn On”. Once you have made your survey live you’ll be able to copy the survey URL to share in an email campaign (you have options for attributing the response should you so wish), sharing on Facebook or Twitter or sharing the Survey URL via any other means (e.g. a link from your landing page or website).

  5. View your Survey responses

    At any time you’ll be able to see the response that have seen submitted via your Survey. Results are shown per survey by accessing the Surveys screen in Mailchimp (per item 1 above) and then clicking the name of your survey. You may also click the “View All Responses” to see a graph of responses to each question (and tag contacts that have provided a certain answer).

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Filed Under: Marketing

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Reader Interactions

Comments

  1. BRIGITTE FUDGE says

    June 3, 2020 at 5:35 pm

    this was good though I am confused at how to actually send the survey out to my Mailchimp list! do I need to create a new campaign to do that?

    Reply
    • Gary says

      June 8, 2020 at 12:08 pm

      Yes. The survey is hosted on a URL. If you want to advise your subscribers of the survey then you need to send the survey URL (Mailchimp will provide the URL to you) to your subscribers.

      Reply
  2. Jon McDermott says

    June 12, 2020 at 12:02 pm

    Well I’m doing my first survey, and have the URL from mailchimp. When I sent the test email with the URL, the url does not appear as a link, you have to copy and paste it into the browser. How do I fix this?

    Reply
    • Gary says

      June 21, 2020 at 10:40 am

      Jon, send yourself the campaign and test if that works. Sometimes the test emails don’t generate shortcodes.

      Reply
  3. John Foster says

    June 20, 2020 at 4:41 am

    “You have options for attributing the response should you so wish.” I don’t understand what this means. Mailchimp says I can “link with automatic response attribution” or :link without automatic response attribution.” Huh?

    Reply
  4. John Foster says

    June 20, 2020 at 4:56 am

    Never mind. Once I clicked on it, they explained.

    Reply
  5. Elodie says

    June 27, 2020 at 6:43 am

    hello, I noticed a mistake in my first survey that is now live already (and sent to my subscribers). If I edit it, will it still have the same url?

    Reply
    • Gary says

      June 27, 2020 at 6:58 am

      Hi Elodie. Yes the URL will be the same.

      Reply
  6. Elodie says

    June 27, 2020 at 7:26 am

    thank you!

    Reply
  7. Kara says

    July 10, 2020 at 3:47 am

    Is there a way to embed the survey in an email campaign instead of linking to another page?

    Reply
    • Gary says

      July 10, 2020 at 1:50 pm

      Hi Kara, unfortunately now. Email standards don’t include the ability to handle forms (which a survey effectively is). Most email readers therefore can’t handle a survey in an email message.

      Reply
  8. Sheri Cohen says

    July 14, 2020 at 8:59 am

    Your video is very helpful, Gary. It is important to note that if you do not choose response attribution, the default is for NO response attribution. I learned this the hard way. My question: I would like to send out an email with response attribution, but when I test it —I have tried with various email addresses—it always comes back “unknown contact”. Am I missing a step? I am using email addresses that are in my audience. Thank you!

    Reply
    • Gary says

      July 14, 2020 at 9:09 am

      Hi Sheri, good point regarding response attribution.
      The response attribution doesn’t work in a test email as the test isn’t being sent to a contact that is in your Audience but rather an unknown contact. When Mailchimp sends a test email it considers the recipients to be ‘anyone’ (i.e. not a specific contact in your Audience).

      Reply
  9. Linda Skinner says

    November 9, 2020 at 9:30 am

    Hi, Gary

    Thanks for this video. I can’t find a way to duplicate (or copy, or ‘save as’) a survey and Mailchimp’s help search doesn’t list it, either.

    Do you know if it’s possible to duplicate a survey?

    Thank you.

    Reply
    • Gary says

      November 9, 2020 at 9:48 am

      Hi Linda,

      Unfortunately I don’t think it’s possible to replicate a survey 🙁

      Reply
  10. Ben says

    December 8, 2020 at 1:29 am

    Hi Gary -great video, thanks. Quick question if I may: When I toggle the hosted survey button to ‘turn on’, am I right in thinking that this doesn’t in itself actually send the survey to anyone, just turn it into something you can now actively share / link to? (confused by the requirement to select an audience at the start of the process) Thanks, Ben.

    Reply
    • Gary says

      December 8, 2020 at 9:10 am

      Hi Ben, yes you are correct that all the ‘turn on’ does is make the survey live online. I fully understand how the selecting an Audience creates confusion 😉

      Reply
  11. Ben says

    December 8, 2020 at 6:58 pm

    Great. Thanks!

    Reply

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