A request request that I receive in Mailchimp training is to demonstrate how a form may be embedded into an email campaign.
Unfortunately email specifications don’t allow for embedding forms, and collecting responses in a message. What we can do is place a pseudo form field into a Mailchimp email campaign that will prompt the recipient to start completing the form.
Instructions to Insert a Form into Email Marketing
We’ll use Typeform to create a form and insert the first form field into a Mailchimp email campaign. Once the recipient selects a value in the form field (as embedded in the email campaign) they’ll be redirected to Typeform to complete the form.
- In Typeform create a new form (any type). The first question in your form must be of the type “Opinion Scale”.
- In Typeform click “Share” (near the top of the screen).
- Click “Include in an email”.
- Click “Get the code”.
- Click “Copy code” and paste the code into a text editor (e.g. Notepad).
- In the code look in the code for </head>. Delete everything before </head> in addition to </head> .
- Next delete </body> </html> from the end of the code.
- Paste the amended code into a text content block in a Mailchimp email campaign. The code will need to be pasted using the Source <> icon of the text content block.
- Send yourself a text campaign to test the form field in your email campaign.