Insert a Form into a Mailchimp Campaign

A request request that I receive in Mailchimp training is to demonstrate how a form may be embedded into an email campaign.

Unfortunately email specifications don’t allow for embedding forms, and collecting responses in a message. What we can do is place a pseudo form field into a Mailchimp email campaign that will prompt the recipient to start completing the form.

Instructions to Insert a Form into Email Marketing

We’ll use Typeform to create a form and insert the first form field into a Mailchimp email campaign. Once the recipient selects a value in the form field (as embedded in the email campaign) they’ll be redirected to Typeform to complete the form.

1. In Typeform create a new form (any type). The first question in your form must be of the type “Opinion Scale”.
2. In Typeform click “Share” (near the top of the screen).
3. Click “Include in an email”.
4. Click “Get the code”.
5. Click “Copy code” and paste the code into a text editor (e.g. Notepad).
6. In the code look in the code for </head>. Delete everything before </head> in addition to </head> .
7. Next delete </body> </html> from the end of the code.
8. Paste the amended code into a text content block in a Mailchimp email campaign. The code will need to be pasted using the Source <> icon of the text content block.
9. Send yourself a text campaign to test the form field in your email campaign.