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Why You Should Not Use the Mailchimp Preferences Center

I’ve been made aware of an issue with the Mailchimp Preferences Center: Subscribers have to type their email address when updating preferences. If subscribers don’t retype their email address, they are, by default, ‘unsubscribed’ from any groups on the Preferences Center. Worst of all is there is no message advising that contacts need to retype their email address.

The workaround/fix is to unpublish the Preferences Center. The subscriber will see the old preferences page by disabling the Preferences Centre, which works perfectly. To test and resolve:

  1. Click the ‘update profile’ link at the bottom of any past Mailchimp email campaign you’ve sent. Assuming you haven’t yet disabled the Preferences Center …
  2. Update your profile without typing in your email address and click the button to update your profile. You’ll be taken to an error page.
  3. Unpublish the Preferences Center. 
  4. Click the ‘update profile’ link at the bottom of any past Mailchimp email campaign you’ve sent. You’ll now be at the ‘old’ preferences page.
  5. Update your profile and click the button to update your profile.

Found this useful? Please share:

  • How to use the Mailchimp Preferences Center
  • Mailchimp Preferences Center Not Showing (Solved)
  • Stop Mailchimp unsubscribes. Let subscribers choose preferences

Filed Under: Marketing April 2022

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Reader Interactions

Comments

  1. Lars Olesen says

    May 24, 2022 at 10:58 pm

    Is this stil an issue with Mailchimp preference center?

    Reply
    • Gary says

      May 25, 2022 at 8:31 am

      Yes. Unfortunately this is still an issue 🙁

      Reply
  2. Linda Matthew says

    November 7, 2022 at 4:06 am

    Hi Gary, I’m finally getting to this but wasn’t able to figure it out. Not sure if it is still an issue, but at the bottom of a sent campaign it says “update preferences”, not “profile”. Clicked on that and updated the profile without email address, then submitted, and it took me to a “page not found” error with no further information. Hopefully they have it fixed by now…

    Reply
  3. Liza Ferrari says

    December 4, 2022 at 8:49 am

    I’m having the same issue. Did you manage to fix this? Thanks

    Reply
    • Gary says

      December 5, 2022 at 7:51 am

      Hi Liza, Mailchimp say that they have fixed the issue 🙂

      Reply
  4. Linda Matthew says

    December 5, 2022 at 2:32 pm

    Thanks for the update, Gary!

    Reply

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