Do you use Mailchimp? Do you know when to use a Group rather than Tag or what the difference is between Tags, Segments and Groups? In this tutorial Gary Eckstein, a Mailchimp Pro Partner, illustrates the difference between the three and when you should use each for your marketing.
Besides describing the differences, Gary also notes the limitations of Segments, Groups and Tags. For example, did you know that there is a limit of 60 Group names in Mailchimp and yet there is no limit of the number of Tags available? Are you aware that your contacts can choose preferences using Groups? Watch this video to learn all about Tags, Groups and Segments.