I often get asked how, instead of unsubscribing, it’s possible in Mailchimp to ask contacts to choose which email categories they’d like to receive. Unfortunately there isn’t any obvious means of doing this in Mailchimp; as a person clicks ‘unsubscribe’ they are immediately marked as unsubscribed in Mailchimp and you’re unable to send further email marketing to them.
It is however possible to request subscribers to select their preferences using Mailchimp Groups and this instructional video shows how to do this.
Hey Gary, I am a bit confused, I followed your instructions and got to where the video ends but the form won’t connect with the actual “update your preferences” link. Whenever I click on that at the footer of one of my emails it comes up with the message “that’s odd”. There is no option to create a link for “update profile form” Any ideas?
Hi Lara, Do you have GDPR enabled in Mailchimp? If so, unfortunately the preferences just don’t work well 🙁