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You are here: Home / Marketing / Stop Mailchimp unsubscribes. Let subscribers choose preferences

Stop Mailchimp unsubscribes. Let subscribers choose preferences

I often get asked how, instead of unsubscribing, it’s possible in Mailchimp to ask contacts to choose which email categories they’d like to receive. Unfortunately there isn’t any obvious means of doing this in Mailchimp; as a person clicks ‘unsubscribe’ they are immediately marked as unsubscribed in Mailchimp and you’re unable to send further email marketing to them.

It is however possible to request subscribers to select their preferences using Mailchimp Groups and this instructional video shows how to do this.

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Related

  • Can you unsubscribe from a Mailchimp category
  • What does 'cleaned' mean in Mailchimp?
  • How to use the Mailchimp Preferences Center

Filed Under: Marketing

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Gary is a Mailchimp Expert and Partner. He delivers Mailchimp training and consulting services in Australia, New Zealand and Singapore. Gary presents at Mailchimp events and hosts the first, and only, Australian Mailchimp sponsored event. He is M.B.A. qualified from Henley Business School, U.K.

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