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How to use the Mailchimp Preferences Center

The Mailchimp Preferences Center is here. We can now ask subscribers to choose their communication preferences instead of unsubscribing from all email marketing.

Time needed: 15 minutes.

The Mailchimp Preferences Center is where your subscribers can manage which categories of communication they receive from you. Your subscribers will see the Preferences Center when they click the update profile hyperlink in the footer of the Mailchimp email campaign they receive from you.
The instructions below teach you how to use and publish the Preferences Center.

  1. Choose which Audience fields to show in the Preferences Center

    By default all your Audience fields show in the Preferences Center. You may hide fields that you don’t want to show or show fields that are hidden.

  2. Create Groups

    Contacts choose which categories of content they want to receive from you using Groups. Groups show by default in the Preferences Center.

  3. Create and style the Preferences Center

    When viewing your Audience click ‘Preferences Center’ and then ‘Start building’. You’ll now be able to add your logo, change the default text, change colours and perform various other styling.

  4. Publish your Preferences Center

    Before going live with your Audience Preferences Center you’ll be able to choose to use your own domain (custom domain) for the URL or you may use a Mailchimp provided domain.
    When you’re ready click ‘Publish’ to make your Preferences Center Live. When subscribers click the ‘update preferences’ hyperlink to the bottom of your email campaigns they will be taken to the Preferences Center you’ve created (you may also include the *|UPDATE_PROFILE|* merge tag in your email campaigns which will automatically send subscribers to the Preferences Center).

Found this useful? Please share:

Related

  • Why You Should Not Use the Mailchimp Preferences Center
  • Stop Mailchimp unsubscribes. Let subscribers choose preferences
  • How to Merge Mailchimp Audiences That Have Tags and Groups

Filed Under: Marketing

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Reader Interactions

Comments

  1. Linda Matthew says

    November 24, 2020 at 3:02 am

    Gary, can we just skip this if we only send one kind of email? I only send one kind of email, so it really is either stay subscribed or unsubscribe – no other options. If I don’t set up a preferences center, what will my people see if they click on that? (or will it not be displayed?) Thanks!

    Reply
    • Gary says

      November 24, 2020 at 8:25 am

      Hi Linda, in your case it’s best just to remove the preferences link from the footer of the Mailchimp email campaigns.

      Reply
  2. Jennifer says

    December 29, 2020 at 6:15 pm

    Hi Gary, I only have a free MailChimp account and I recently used the preferences Center. But I realize that it did not work since I did not create a website with my account. I can’t link my own domain since I used google site. I am wondering how do I unpublish the Preferences Center page and go back to use the MailChimp default one. Thank you!

    Reply
    • Gary says

      January 21, 2021 at 2:37 pm

      Hi Jennifer, for some odd reason Mailchimp doesn’t allow users to remove the preferences center. Contact Mailchimp support and they’ll help.

      Reply
  3. kitlacey says

    January 6, 2021 at 11:54 pm

    Hi Gary,

    I added Preferences Centre but it wont work for my needs. How do I got back to editing the Update Profile forms as I did before? I see no way to delete the Preferences Centre

    Reply
    • Gary says

      January 7, 2021 at 8:18 am

      You’ll need to contact Mailchimp support to do this.

      Reply
  4. Harris says

    February 22, 2021 at 2:54 pm

    Hello Gary,

    When I was editing the Preference Center, there was a sentence “If you’d like to unsubscribe entirely, click Unsubscribe From All Emails at the bottom of this page.” beneath the description box and it could not be edited.

    Could you please tell me where I could edit the sentence or possibly delete it?

    Many thanks!

    Reply
    • Gary says

      February 22, 2021 at 5:58 pm

      Hi Harris,
      I don’t know of any means of editing nor deleting the unsubscribe link and text.

      Reply
  5. Jose Torres says

    March 8, 2021 at 1:06 pm

    Hi Garry, is there a way to remove the “created with Mailchimp” badge/logo at the bottom of the subscription center page? I haven’t published my page yet, but I can see the badge in the design/customize step. Thanks!

    Reply
    • Gary says

      March 8, 2021 at 4:51 pm

      Hi Jose, unfortunately there isn’t 🙁

      Reply
  6. Samuele says

    May 6, 2021 at 7:54 pm

    How can free accounts contact Mailchimp support? Is there an email to write to?

    Reply
    • Gary says

      May 7, 2021 at 8:27 am

      Hi Samuele, Mailchimp provide personal support for paying customers only.

      Reply
  7. Jennifer says

    June 8, 2021 at 11:16 am

    The email marketing center update merge profile link is going to a page not found. Now I can’t unpublished the preference center and now I can’t link to the form. I have a free account in Mailchimp and find it really aggravating that I can’t undo this thing that isn’t working and now I’m completely stuck. Any recommendations?

    Reply
    • Gary says

      June 11, 2021 at 8:51 am

      Hi Jennifer. This may help: https://www.youtube.com/watch?v=R07RksOnPlc . Unfortunately there are issues as you describe 🙁

      Reply
  8. Hannah says

    August 20, 2021 at 11:01 am

    Hey Gary, thanks for all your helpful content. Do you know if there’s a way to not require a separate email to update preferences? I created a preferences center but it’s pretty annoying that it takes you to a page where you have to add your email address, then follow a separate link to get to the preferences center. Is there a we can link the center directly from the email?

    Reply
    • Gary says

      August 20, 2021 at 11:22 am

      Hi Hannah, this may help – https://youtu.be/R07RksOnPlc

      Reply

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