The Mailchimp Preferences Center is here. We can now ask subscribers to choose their communication preferences instead of unsubscribing from all email marketing.
Time needed: 15 minutes.
The Mailchimp Preferences Center is where your subscribers can manage which categories of communication they receive from you. Your subscribers will see the Preferences Center when they click the update profile hyperlink in the footer of the Mailchimp email campaign they receive from you.
The instructions below teach you how to use and publish the Preferences Center.
- Choose which Audience fields to show in the Preferences Center
By default all your Audience fields show in the Preferences Center. You may hide fields that you don’t want to show or show fields that are hidden.
- Create Groups
- Create and style the Preferences Center
When viewing your Audience click ‘Preferences Center’ and then ‘Start building’. You’ll now be able to add your logo, change the default text, change colours and perform various other styling.
- Publish your Preferences Center
Before going live with your Audience Preferences Center you’ll be able to choose to use your own domain (custom domain) for the URL or you may use a Mailchimp provided domain.
When you’re ready click ‘Publish’ to make your Preferences Center Live. When subscribers click the ‘update preferences’ hyperlink to the bottom of your email campaigns they will be taken to the Preferences Center you’ve created (you may also include the *|UPDATE_PROFILE|* merge tag in your email campaigns which will automatically send subscribers to the Preferences Center).