Mailchimp allows a very useful feature called Merge Tags. Merge Tags are a means of inserting data from our subscribers list into a Campaign (a Campaign is the email newsletter that is sent to your subscribers). This is extremely useful for personalising Campaigns such as inserting the recipients first name into the email. But what […]
Marketing and Mailchimp News and Tutorials
Why you must use tables … for email newsletters
Some clarity is needed. HTML Tables should only ever be used for tabular data and not for pure presentational purposes (that’s what CSS is for). Well, that’s according to HTML5 and best practice standards for website design. When creating an email marketing campaign however just forget about best practice as tables rule the world for email! […]
Where can I see my past Mailchimp campaigns?
A question I get asked often when delivering Mailchimp training is where to find the link to sent Mailchimp campaign emails (i.e. archives). This is one of those things that is really useful if you want to include a link on your website to past issues of your email newsletters. Fortunately this is really simple […]
Resolve WP Super Cache error
If you see the following error in the source of a WordPress page “Super cache dynamic page detected but late init not set. See the readme.txt for further details” then fear not. This error is due to a setting being required in the WordPress WP Super Cache Plugin. Of course, as the warning describes, the answer lies […]
How to add Role Based Emails to Mailchimp
For very good reason, many of the good email marketing and newsletter services don’t allow the addition of role based emails as subscribers (e.g. Mailchimp, Aweber and Campaign Monitor). A role based email address is one that starts with something like admin or billing e.g. admin@example.com is a role based email address. Getting omnivore warnings […]
S2Member – Fix Home Page Redirect
I came across a problem using the great WordPress S2Member membership plugin. For some reason, if a person that wasn’t logged-in tried to view the Home Page (actually the Front Page) then the person would be redirected to the membership options page. There was nothing set to make the Home Page accessible to logged-in users […]
Why I host in Singapore and not Australia
I host my website and blog on a Virtual Private Server (VPS). Recently I moved my hosting location from the U.S.A. to Singapore. After a few clients have asked why I moved to Singapore and not Australian based hosting I thought I may as well blog about it. Australian Hosting costs are way too high […]
How to add an image gallery to WordPress
Back in the old days it was difficult to add an image gallery to a WordPress website. Furthermore it was even more complicated to make the gallery look good or change the photos or drawings in the gallery once the gallery was created. Fortunately it is now really simple to add galleries with varying great […]
How to use lettering.js in WordPress
I had a need on a WordPress website to style the fifth letter of a specific word. In CSS there is no pseudo selector or otherwise that allows us to do this. We have, in CSS, pseudo-classes such as :nth-child but this doesn’t allow for targeting a specific letter in a word. There are also […]
Mailchimp Sending Domains
Due to the way that Microsoft Outlook processes email and email addresses, it’s often necessary for recipients to add sending domains (i.e. whitelist) as Safe Senders to the Safe Recipients List. For various reasons most of the transactional email services and email marketing services use multiple sending domains and IP addresses which causes a headache […]