I was recently creating a landing page for my Mailchimp classes and wanted to use an icon font as a background image in place of a JPG, PNG or other image. Image files slow down webpage load speed so it makes sense to use a lightweight icon font instead of a background image where possible. […]
Archives for 2017
The time of day you should send Mailchimp campaigns
Many years ago someone wrote on the Web that the best time to send email campaigns is mid-morning on Tuesdays. I have absolutely no idea where this (apparent) fact came from but I assure you that it is incorrect. Well, to be honest, it may actually sometimes be the best time to send. Let me […]
The only information you should have for Mailchimp subscribers
What data should you have for each of your Mailchimp email marketing subscribers? Just having an email address for each contact isn’t sufficient. Having the mobile phone number and, usually, last name of subscribers just isn’t worthwhile from an email marketing perspective. Let me explain further. Your Mailchimp list requires three items/elements for each contact: […]
How to restore a Google Docs file you’ve overwritten
I love Google Docs, Google Sheets and Google Slides. One thing however that I’ve become very adept at is overwriting a document, spreadsheet or presentation that I intended to copy. I’m so used to opening an existing file in Microsoft Word, Excel or PowerPoint, making changes and then clicking Save as that I forget that […]
The ultimate Mailchimp Best Practices Guide
Below are slides I’ve put together in order to help people get more from Mailchimp. The best practices guide is designed to: Make it simpler to understand how Mailchimp fits together. Provide tips and tricks to get better results from email marketing. Improve how you use Mailchimp (if you already use Mailchimp) or get you […]
The easy way to resize images in Mailchimp
Many Mailchimp users aren’t aware of how simple it is to add and resize images in Mailchimp itself. I created the video below showing how to add images and then use Mailchimp to resize the images automatically. Video Transcript for resizing images in Mailchimp Hi this is Gary from OrganicWeb. I often get asked in […]
What to do if 1Password won’t accept your password
I recently decided to start using 1Password version 6 (I previously used 1Password 4). The reason I upgraded was to get access to 1Password Families and 1Password Teams. I uninstalled 1Password version 4 from all my devices and installed version 6 (as well as creating an online login). On one of my Windows 10 PCs […]
3 ways to save on your Mailchimp subscription
None of us like to spend more money than we have to. Even although the ROI with email marketing is generally overwhelmingly positive, most of us still wouldn’t want to pay more than we have to for email marketing. In Mailchimp, each subscribed email address we have in our lists counts towards what we pay […]
How I’m stopping my domain being used by spammers
Last week I wrote about how my domain is being used for spoofing. I also mentioned how the only way to try to protect your domain reputation from spoofing is to add a DMARC DNS record to your domain. Unfortunately anyone can send spam and malware messages and add your email address as the sender; […]
How accurate are Mailchimp open rates?
Measuring the effectiveness of an email campaign usually involves looking at the open rate. The open rate is the proportion of all recipients who opened your email so that they could read your campaign. There are various industry benchmarks in regards to open rates; for example a charity can expect to get about a 26% […]