If you use Shopify, WooCommerce, Magento, BigCommerce, Drupal, Ubercart, LemonStand, Big Cartel, X-Cart or Miva for your Ecommerce you're in luck. Mailchimp easily and reliably connects with these Ecommerce services and the results in terms of sales increases can be substantial. Why connect your … [Read more...] about The easy way to more Ecommerce sales with Mailchimp
Why reviews matter for online sales
We all aim to have a five star rating for our online reviews. It stands to reason that the higher the average review, the more trust consumers will place in our brand. My MBA dissertation centered on market entry strategies for online retailers. Even back in 2005/2006 it was plainly evident that … [Read more...] about Why reviews matter for online sales
How Mailchimp boosted sales by 8% for this customer
I have a customer that sells pharmacy related products online. They don't sell prescription medicines but all the other things that pharmacies sell (personal hygiene products, fragrances, vitamins and so on). They asked me to help them increase sales using email marketing (specifically … [Read more...] about How Mailchimp boosted sales by 8% for this customer
The cheapest way to boost your eCommerce sales
Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. … [Read more...] about The cheapest way to boost your eCommerce sales
Want more sales? Simply connect Shopify with Mailchimp
Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it's simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling … [Read more...] about Want more sales? Simply connect Shopify with Mailchimp
The cost of not using Shopify or WooCommerce to sell online
I recently compared the ongoing cost of using Shopify versus WordPress WooCommerce for a small online store. Just after I'd published that post I received a request to help a business integrate their custom developed eCommerce platform with the Mailchimp API. That got me thinking how important it is … [Read more...] about The cost of not using Shopify or WooCommerce to sell online
Integrating Magento and Mailchimp
I frequently get asked for assistance with integrating Magento and Mailchimp so that Magento eCommerce store owners can increase sales through email marketing. Although the Shopify and WordPress WooCommerce integrations with Mailchimp are simpler to setup, the Magento integration isn't that … [Read more...] about Integrating Magento and Mailchimp
The Best Transactional Email Sending Services
Unfortunately there is no means of being absolutely sure that your email messages will reach your recipients. We can do certain things like ensuring that we set SPF and DKIM DNS records but ultimately it's best to leave bulk email sending to the experts. Particularly if you're sending invoices or … [Read more...] about The Best Transactional Email Sending Services
How to use Stripe with Shopify
As I assist my eCommerce clients to integrate Shopify and Mailchimp as well as train people how to integrate the two services, I need a Shopify store on which to test and demonstrate. I have used various demo Shopify stores in the past to demonstrate to clients how they can increase sales by … [Read more...] about How to use Stripe with Shopify