If you use Shopify, WooCommerce, Magento, BigCommerce, Drupal, Ubercart, LemonStand, Big Cartel, X-Cart or Miva for your Ecommerce you’re in luck. Mailchimp easily and reliably connects with these Ecommerce services and the results in terms of sales increases can be substantial. Why connect your Ecommerce with Mailchimp If you’re a small business and don’t have […]
Why reviews matter for online sales
We all aim to have a five star rating for our online reviews. It stands to reason that the higher the average review, the more trust consumers will place in our brand. My MBA dissertation centered on market entry strategies for online retailers. Even back in 2005/2006 it was plainly evident that higher perceived trust […]
How Mailchimp boosted sales by 8% for this customer
I have a customer that sells pharmacy related products online. They don’t sell prescription medicines but all the other things that pharmacies sell (personal hygiene products, fragrances, vitamins and so on). They asked me to help them increase sales using email marketing (specifically Mailchimp). Getting sales data from Shopify to Mailchimp The online pharmacy uses […]
The cheapest way to boost your eCommerce sales
Customer retention is one of the most overlooked eCommerce growth strategies. The customer lifetime value can be greatly increased through retention. So many of us spend a huge amount of time and expense in getting new customers and we totally forget about increasing sales from past customers. Getting past customers to repeat purchase is way […]
Want more sales? Simply connect Shopify with Mailchimp
Shopify is fast becoming the prime choice of eCommerce software. Mailchimp has been the leading email marketing platform for some time. By integrating Shopify with Mailchimp it’s simple to send sales generating email campaigns such as product recommendations, adandoned cart email messages, upselling campaigns and consumable repurchase reminders. Why connect Mailchimp and Shopify There are […]
The cost of not using Shopify or WooCommerce to sell online
I recently compared the ongoing cost of using Shopify versus WordPress WooCommerce for a small online store. Just after I’d published that post I received a request to help a business integrate their custom developed eCommerce platform with the Mailchimp API. That got me thinking how important it is that the majority of businesses choose […]