Do you want to automatically send email wishes and offers to your customers on their birthday? Fortunately this recurring email series is simple to setup in Mailchimp.
Emails that send to customers based on the customers birthday convert very well. In this tutorial I show how to setup a Mailchimp Customer Journey to send an offer to the customer 10 days before their birthday and then send an email on the customers birthday. I also show how to import birth dates into a Mailchimp audience.
Birthday automations (also called drip-marketing) work very well for restaurants, beauty spas, hotels and many other industries.